Jobs · Marketing · Connecticut

Director of Marketing & PR

Fletcher Development LLC · Redding, CT · 1 mo ago
On-siteMarketingFull-time

You'll own

  • Brand strategy and voice for each of our companies and for our CEO/founder's personal brand and platform.
  • The growth engine. You don't just build awareness; you drive sales. You'll develop strategies tailored to each business and the customers it serves, and own the path from first impression to closed deal.
  • Omni-channel marketing, hands-on. You'll set the plan and then make it happen across every channel: social, email, print, in-person, and TV and online video. Early on, that means doing much of it yourself before you have people to hand it to.
  • The content engine. You own the content calendar and the creative vision across every brand, making sure we show up consistently where our customers are, in a way that speaks to what they're looking for. You'll direct outside talent when it makes sense, and roll up your sleeves and create when it doesn't.
  • Relationships and community. Everything we do is about making built spaces better, and we care deeply about the impact our work has on the community. You'll help us build and maintain strong, mutually beneficial relationships: telling our story, listening to others, and showing up for the communities we're part of.

Who you are

  • A builder. You've been the first or only marketing hire somewhere, run marketing solo, or built something of your own, and you're proud of it.
  • A strategist and an operator. You build the plan, then go make it real, often with your own hands.
  • A relationship builder. Someone who can earn trust and strengthen our ties to the communities and stakeholders we work with.
  • Commercially wired. You think in pipeline and revenue, not just impressions.
  • Tasteful and sharp. You have the taste and judgment to put out messaging and creative that reflect our high standards and drive our brand strategy forward.
  • A brand juggler. You can maintain each brand's distinct voice while finding opportunities for them to reinforce one another.
  • A utility player. "Not my job" isn't in your vocabulary.

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