Director of Marketing & Communications
About the Role
The Food Trust is a national nonprofit organization dedicated to ensuring everyone has access to affordable, nutritious food and the information needed to make healthy decisions. In partnership with communities, policymakers, funders, and organizations, it develops innovative solutions to improve food access, strengthen local food systems, and advance health and well‑being. The organization is seeking an experienced and strategic Director of Marketing & Communications to lead the development and implementation of a comprehensive communications and marketing strategy, elevate the brand, engage key audiences, and support priorities such as fundraising, program growth, partnerships, advocacy, thought leadership, and fee‑for‑service opportunities.
Responsibilities
- Develop and lead integrated communications and marketing strategies aligned with organizational priorities and goals.
- Strengthen The Food Trust’s brand, messaging, positioning, and visibility locally, regionally, and nationally.
- Design audience‑focused campaigns that increase awareness, engagement, participation, and support.
- Lead media and public relations efforts, including cultivating media relationships, responding to inquiries, and identifying opportunities to showcase expertise and impact.
- Oversee the creation of compelling print and digital content such as newsletters, publications, reports, website content, email communications, social media, presentations, and marketing materials.
- Provide strategic oversight of The Food Trust’s website, Online Learning Hub, and other digital platforms.
- Use digital and marketing analytics to evaluate performance, understand audience engagement, and continuously improve communications strategies.
- Partner with Development to support fundraising, donor engagement, sponsorships, and campaign communications.
- Collaborate with program teams to develop marketing strategies that increase awareness, participation, and program growth.
- Support senior leaders and subject‑matter experts with messaging, presentations, talking points, media interviews, and other high‑impact communications.
- Lead and support the Marketing and Communications team, establishing priorities, expectations, and opportunities for professional growth.
- Manage communications vendors, consultants, and external partners, including scopes of work, timelines, budgets, and deliverables.
- Balance strategic leadership with hands‑on execution of key communications and marketing initiatives.
Qualifications
- 8–10 years of experience in communications, marketing, public relations, or a related field, with demonstrated leadership experience.
- Bachelor’s degree from an accredited college or university; a graduate degree in a related field is preferred.
- Strong experience developing and implementing integrated communications and marketing strategies across multiple audiences and channels.
- Exceptional writing, editing, and verbal communication skills, with the ability to translate complex topics into clear, compelling content.
- Experience with brand strategy, audience development, messaging, and integrated marketing campaigns.
- Proficiency in using communications, digital, and marketing analytics to measure performance and inform strategy.
- Demonstrated ability to manage multiple priorities, projects, and deadlines while coordinating across teams and external partners.
- Strong supervisory and leadership skills, including coaching and staff development.
- Excellent interpersonal skills and the ability to build effective relationships with colleagues, senior leaders, partners, media, and other stakeholders.
- Experience with digital communications and marketing tools such as website content management systems, email marketing platforms, social media management, and analytics platforms.
- Experience in a nonprofit or mission‑driven organization is strongly preferred.
- Experience with donor databases or CRM systems is preferred; familiarity with Salsa is a plus.
Benefits
- Generous paid time off to support rest, wellness, and work‑life balance.
- Comprehensive benefits package, including medical, dental, vision, life insurance, and short‑ and long‑term disability coverage.
Pay
Salary Range: $100,000 – $115,000 per year