Director of Marketing & Communications

Location: Fitchburg, Massachusetts | Type: Full Time

About Applewild School

Applewild has been a cherished community institution since 1957 serving day (infants-9th grade) and junior boarding (3rd-9th) students. Our main campus is in Fitchburg, Massachusetts, approximately one hour from Boston. In 2014 we opened a satellite location in Devens which serves toddlers through pre-K. We also have "Foundations at Applewild," located on the Fitchburg campus, which serves students with diagnosed language-based learning disabilities. Applewild draws students from 25 cities/towns as well as several states and countries. Applewild nurtures curious learners and empowers them to lead with confidence, courage, and humanity. The School is accredited through the Association of Independent Schools of New England and is a member of the National Association of Independent Schools, The Association of Boarding Schools, & The Junior Boarding School Association.

Responsibilities

Marketing

• Collaborate with admissions to develop a marketing strategy for each product line (Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, Camp).
• Report on results of marketing efforts and make adjustments to plans as necessary.
• Develop the annual marketing and communications calendar to support the strategic plan.
• Oversee creation of admissions marketing materials including digital and printed advertising, paid social advertising, event invitations, flyers, and publicity related to enrollment marketing and retention.
• Manage strategy, design, and content of school website.
• Collaborate and liaise with other Junior Boarding School Association members to maintain the JBSA website and our collective market presence.
• Develop the necessary publicity for school-wide community events.

Communications

• Develop and execute annual integrated communications and marketing strategies/plans in alignment with recruitment and retention efforts.
• Responsible for the production of all school internal and external communications.
• Oversee content creation and strategies for managing all social media channels and Applewild’s digital presence.
• Administer digital asset management of photos and video.
• Oversee all videography and photography projects.
• Collaborate with all school constituencies to help meet their communications needs.

Leadership

• Participate in the school community as a contributing member, supporting school events and activities, and participating in duties shared by all faculty and staff.
• Serve on the senior administrative leadership team which leads all aspects of the school community.
• Engage productively and collaboratively to solve problems and realize opportunities.

Requirements

• A bachelor’s degree in marketing, communications, or related field.
• 5-7+ years of experience working in marketing and/or communications, preferably with international experience or experience working in an educational setting.
• Strong organizational skills, along with the ability to communicate creatively and accurately.
• Strong and current skills with social media, SEO, as well as platforms including Adobe Creative Suite, Constant Contact, Canva, and WordPress.
• Able to work in a fast-paced, results-oriented environment with multiple priorities.
• The ability to establish and maintain constructive relationships across multiple school constituencies.
• Adept at managing multiple priorities and the ability to adapt when things change.
• A competitive spirit that is driven to meet institutional objectives.

Benefits

• Competitive salary and benefits plan.
• Reduced fees for mission-appropriate preschool (infants to prekindergarten) children of employees.
• Generous tuition remission program for mission-appropriate employee children in grades K-9.

Pay

$70,000 - $95,000 per year