Director of Marketing and Commercial Strategy
About the Role
Agile Space Industries is seeking a Director of Marketing and Commercial Strategy, a senior leader responsible for developing and executing Agile Space Industries' marketing strategy while shaping the company's commercial direction and market positioning. This role can be onsite in Durango, CO, or remote from Denver, CO, or Seattle, WA, with a strong preference for candidates able to be onsite in Durango, CO. Relocation assistance may be provided for eligible candidates.
Responsibilities
- Brand Recognition: Develop and execute Agile's corporate marketing strategy to strengthen brand recognition, thought leadership, and market positioning. Create integrated marketing campaigns to enhance brand awareness, customer engagement, and market positioning across all channels. Maintain consistent brand messaging and an integrated marketing calendar.
- Marketing Leadership: Lead all marketing functions, including brand management, product marketing, digital marketing, website strategy, strategic communications, public relations, technical publications, social media, and industry events. Build and mentor a high-performing marketing team, establish scalable processes, and ensure marketing initiatives support company growth.
- Marketing and BD Coordination: Direct cross-functional teams to create and execute commercial campaigns, including capture, product, market, customer, and event campaigns. Coordinate integrated campaigns across digital marketing, public relations, website, social media, conferences, and customer engagement.
- Market Strategy: Develop go-to-market strategies for priority products, markets, and customer segments. Evaluate market trends, customer needs, and competitive intelligence to inform commercial strategy.
- Product Prioritization: Partner with executive leadership to recommend commercial priorities, market strategies, and long-term growth opportunities.
- Sales Enablement: Lead sales enablement by developing customer messaging, presentations, product collateral, and proposal support.
- Planning: Provide strategic direction for commercial planning, market intelligence, and performance metrics. Establish marketing KPIs and analyze campaign effectiveness.
- Products: Support commercialization of new products and coordinate product launches.
- Technical Promotion: Partner with engineering and product management to translate technical capabilities into compelling customer value propositions.
- Customer & Partner Collaboration: Build relationships with customers and partner marketing organizations. Facilitate collaboration on joint initiatives and co-marketing campaigns.
- Culture: Foster a culture of strategic thinking, collaboration, accountability, and execution within the commercial organization.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years of progressive leadership experience in aerospace, defense, or another highly technical B2B industry.
- Demonstrated success in developing and executing strategic marketing, branding, and go-to-market initiatives for complex technical products.
- Experience in digital marketing, strategic communications, and marketing event leadership.
- Strong strategic planning, organizational leadership, and project management skills.
- Excellent written, verbal, and executive communication skills.
- Proven ability to influence cross-functional teams and drive organizational alignment.
Preferred Qualifications
- Experience in spacecraft, propulsion, launch, satellite systems, or national security space.
- Experience supporting customers such as NASA, Space Force, NRO, SDA, MDA, commercial space companies, and aerospace prime contractors.
- Knowledge of long-cycle, high-value technical marketing, sales, business development, and capture processes.
- Demonstrated success building brands and marketing organizations within the aerospace or defense industry.
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer.
Work Schedule
Full-Time, Exempt.
Travel Expectations
Approximately 35%.
Pay
The expected salary range for this role is $188,000 – $220,000 annually. Final compensation will be based on factors such as experience, skills, and internal equity, typically within the midrange.
Benefits
- Generous health, dental, and vision coverage.
- Flexible Time Off.
- Parental leave.
- 401(k) with 100% company match up to 4%.
Agile Space Industries is committed to creating a diverse work environment and is proud to be an equal opportunity employer. Reasonable accommodations are available during the application or recruiting process upon request.