Director of Commercial Strategy & Marketing

Director of Marketing & Commercial Strategy

This full-time, salaried position comes with competitive salary, comprehensive benefits, bonus potential, and hybrid flexibility in the Columbus, Ohio area.

Responsibilities

• Define the U.S. commercial growth strategy and build a scalable growth engine
• Experiment and unlock new acquisition levers (digital, partnership, referrals, community IRL, email, content, social media, affiliate)
• Strengthen & orchestrate go-to-market strategies internally and with agencies
• Create a distinctive brand narrative, position, and touchpoint consistency, and build brand awareness
• Leverage a social-first marketing approach - drive content strategy, and leverage creators, communities, partnerships, and emerging platforms
• Build referral and advocacy programs that scale organically
• Leverage the power of Public Relations and serve as brand spokesperson
• Lead and develop a multidisciplinary squad of 8 experts
• Own marketing investment allocation and ROI
• Establish clear KPIs and dashboards

Requirements

• Roll Up Your Sleeves Leader: You love the high-level strategy, but you aren't afraid to dive into the tactical weeds to unlock growth. You embrace the "start-up vibe"
• Strategic thinking and business acumen
• Deep understanding of modern acquisition funnels and lifecycle marketing
• Strong analytical mindset (CAC, LTV, attribution, experimentation)
• Brand building skills with measurable impact
• Passion about customer experience and customer-centric thinking across the full journey
• Comfortable with marketing technology stacks and data tools
• Familiarity with how AI is transforming marketing workflows
• Excellent communication and storytelling skills
• Strong understanding of digital demand channels (Paid Search, SEO, Affiliate, Display, Email/CRM) and how channel performance, attribution, and funnel dynamics impact revenue
• Comfortable operating in a fast-paced, evolving environment
• Bachelor's or masters degree in communication/marketing or other related field
• 10-15+ years in marketing, growth, or commercial leadership roles
• Proven track record scaling a digital-first brand or business
• Strong experience in growth marketing, digital and brand
• Experience in telecom, connectivity, subscription, or adjacent industries strongly preferred
• Experience launching or scaling in the U.S. market
• Experience managing multidisciplinary teams