Director of Integrated Search

About Honeydew

No one should suffer from a treatable skin disease because they couldn’t access care. That’s what Honeydew is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We’ve helped 40,000+ patients get life-changing results, we’re growing 5x YoY, and we’re just getting started.

Opportunity

• Search is no longer a single channel. A patient researching “best treatment for cystic acne” might ask ChatGPT, click a Google result, or get served a paid ad — sometimes all three in the same session. We want Honeydew winning all of it.
• We’re looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search.
• You’ll report directly to Honeydew’s Head of Growth Connor Kreutz, and you’ll work with our rockstar paid search lead, who’s driving paid search forward today.
• This is a high-ownership, high-autonomy role. You’ll join paid and organic search programs performing strongly, and you’ll bring them to the next level.

What You’ll Do

• Organic Search (SEO): Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority.
• Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization.
• Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries.
• Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability.
• Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture.
• AI Search Visibility (AEO/GEO): Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms.
• Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks.
• Build and own AI citation tracking and reporting – establish baselines, set targets, iterate.
• Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces.
• Drive earned media and backlink strategy that builds the domain authority and off-site presence.
• Paid Search (SEM): Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy.
• Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels.
• Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions.
• Strategy & Reporting: Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition.
• Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership.
• Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both.
• Run structured experiments across channels and make fast, data-driven decisions from them.

Qualifications

• 5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth.
• Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation.
• Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results.
• Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis.
• Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better.
• Content strategy instincts – you understand what makes content rankable, citable, and convertible.
• CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it.
• Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio.
• Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it.
• High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity.

Nice to Have

• Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals.
• Background in digital PR or earned media, with experience building backlink programs through content and outreach.
• Hands-on paid search management experience (beyond strategic oversight).
• Familiarity with Webflow CMS or similar modern web platforms.
• Experience with LLM citation tracking tools (Otterly, Profound, or equivalent).
• Working knowledge of HTML/CSS and ability to implement basic technical fixes independently.