Director of Integrated Marketing

Job Summary

The Director of Integrated Marketing will lead the development and execution of strategic marketing initiatives to drive brand growth and market share for Jägermeister and Teremana. Reporting to the Chief Marketing Officer (CMO) and as a part of the Marketing Leadership Team, this role will play a critical part in bridging brand and commercial strategy to ensure short term sales needs are met while keeping long term health of the brand in mind. The Director will partner closely with the Commercial Leadership Team providing insight and alignment across brand and commercial priorities.

Day-to-Day Responsibilities

• Manage a team of three, Director of POS and Design, Commercial Marketing Manager- MJUS Portfolio, Commercial Marketing Manager- National Accounts; providing leadership, guidance, and support to ensure the team's success in achieving marketing objectives.
• Develop and lead commercial marketing strategies aligned to overall business objectives and brand strategy, leveraging data-driven insights, segmentation, and brand standards.
• Lead the development and execution of a comprehensive channel strategy, with full ownership of implementation, optimization, and results.
• Drive strategic planning and execution timelines across the commercial marketing team to ensure programs and tools are delivered on time and enable achievement of commercial KPIs.
• Partner with the brand team to ensure consistent and effective brand messaging across all trade touch points.
• Oversee marketing support for national account on- and off-premise teams, including RFPs, innovation launches, and applicable programs to secure distribution, placements, and incremental wins.
• Support innovation agenda across portfolio by ensuring new products, LTOs, and VAPs are activated through clear, aligned commercial programs, tools, and tactics.
• Monitor and analyze brand and program performance, using insights to refine strategies and maximize ROI.
• Oversee the commercial marketing team's partnership with a third-party shopper marketing agency to deliver all program concepts, tactics, key visuals, and tools on time, while actively managing scope, quality, and budget.
• Collaborate cross-functionally with Brand, Sales, Innovation, and Finance to ensure initiatives are fully integrated, prioritized, and aligned with goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is preferred.
• 10+ years of experience in commercial marketing, with a proven track record of success in the spirits, beverage, or consumer goods industry.
• Strong leadership and team management skills, with experience leading a marketing team.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
• Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
• Deep understanding of brand management, customer segmentation, and market research methodologies.
• Ability to thrive in a fast-paced, dynamic environment with a strong focus on results.