Director of Integrated Marketing

About the role

Triple Crown Sports is seeking an experienced Director of Integrated Marketing to serve as the operational leader of the Marketing & Media Department and a key partner to the Chief Marketing Officer. This is a hands‑on leadership role for a marketer who can translate broader company, brand, and growth strategies into coordinated campaigns and consistent execution. The Director will oversee marketing operations, CRM and lifecycle marketing, email and SMS, database strategy, lead generation, digital campaigns, analytics, and integrated marketing planning. This person will also help create structure and accountability across the department—ensuring priorities are clear, projects stay on schedule, teams communicate effectively, and marketing initiatives deliver measurable results. This is not a management‑only position. The ideal candidate is a player‑coach who is equally comfortable leading people and personally working inside HubSpot, analyzing performance, developing customer journeys, troubleshooting workflows, and helping launch campaigns.

Responsibilities

• Serve as the primary operational marketing partner to the Chief Marketing Officer.
• Translate company and marketing strategies into actionable plans, campaigns, timelines, and deliverables.
• Own the department’s integrated marketing and campaign calendar across multiple sports, events, brands, and business initiatives.
• Establish clear priorities, project ownership, deadlines, and accountability.
• Improve marketing workflows, project management, resource allocation, and communication.
• Coordinate cross‑functional initiatives across Marketing, Creative Services, Media & Broadcast, Partnerships, Sales, Event Operations, and other internal teams.
• Prioritize competing requests based on organizational goals, revenue opportunities, customer needs, and available resources.
• Ensure major campaigns are coordinated across email, social, web, paid media, creative, content, and other customer touchpoints.
• Own Triple Crown Sports’ CRM, lifecycle marketing, and database strategy.
• Serve as a primary HubSpot owner and advanced user.
• Develop customer journeys that support acquisition, conversion, engagement, retention, and repeat participation.
• Lead email and SMS strategy, including automated workflows, nurture campaigns, registration campaigns, event communications, and post‑event engagement.
• Manage audience segmentation, database standards, and contact management practices.
• Develop lead‑generation and customer‑acquisition strategies that grow participation and revenue.
• Manage and optimize paid digital marketing campaigns.
• Partner with internal teams to improve landing pages, forms, conversion paths, and digital customer experiences.
• Identify opportunities to improve marketing efficiency through automation, technology, and AI.
• Establish and maintain meaningful marketing KPIs and dashboards.
• Measure performance across email, digital advertising, social media, web, lead generation, registrations, and customer conversion.
• Improve marketing attribution and the department’s ability to connect activity to revenue, engagement, and retention.
• Translate performance data into action