Director, Integrated Media

About the role

This position is currently fully remote for candidates based in the Chicago, IL area, with the possibility of transitioning to a hybrid work model.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Media Strategy & Planning
• Own the full-funnel media strategy across brand and performance channels.
• Translate commercial goals into channel strategy, audience approach, and budget allocation tied to measurable outcomes.
• Make the decisions about where $100MM+ goes and why — and be prepared to defend them with data.
• Campaign Execution & Performance Oversight
• Stay close to how campaigns are built and run.
• Review account structures, validate tracking, and hold a high bar for executional quality across every channel.
• When performance shifts, you are close enough to the work to diagnose it quickly and act.
• Own the numbers in a way that the creative team does not — ROAS, CPL, attribution, and what they mean for the business.
• Media Agency Leadership
• Lead media agencies with clear direction, defined goals, and consistent accountability.
• You write the briefs, monitor the output, and know how to push partners to do their best work rather than simply managing the relationship.
• This is distinct from creative agency oversight — you are managing for performance and efficiency, not creative quality.
• Measurement & Analytics Infrastructure
• Build and maintain the reporting and tracking infrastructure that makes performance visible and actionable.
• Set KPIs upfront, monitor results in flight, and lead post-campaign analysis that drives real changes to future planning.
• Comfortable with GA4, attribution modeling, and connecting media data to business outcomes.
• Cross-functional Collaboration
• Work closely with the Brand Communications team to ensure media strategy and creative are aligned from the start — the best media plan is built around the creative, not retrofitted to it.
• Communicate performance clearly to senior stakeholders, translating data into business language without losing the nuance.

QUALIFICATIONS

• 10–15+ years in integrated or performance & brand media — agency-side, in-house, or a combination of both
• Proven experience managing large media budgets ($50MM+) with direct accountability for performance outcomes
• Proven experience managing media agencies: setting direction, holding accountability, and driving results through partners
• Hands-on expertise across video, paid search, paid social, display, and programmatic
• Technical fluency in Google Ads, Meta Ads Manager, Google Tag Manager, and conversion tracking
• Strong analytical instincts with experience in GA4, attribution modeling, and translating performance data into clear business insights for senior audiences
• Experience in lead generation or direct-response marketing; healthcare or consumer services a plus
• A collaborative working style with the confidence to drive execution and the judgment to know when to escalate

LEADERSHIP ATTRIBUTES

• The right person for this role is commercially minded and biased toward action.
• They think strategically but are not afraid to get into the details.
• They are comfortable with ambiguity, confident with data, and skilled at earning trust with senior leaders and agency partners alike.
• They do not wait to be told what the problem is. They find it, frame it clearly, and drive toward a solution.

WHY THIS ROLE MATTERS

Media is one of the most significant investments Sono Bello makes, and how well we plan, execute, and measure it has a direct impact on growth. With $100MM+ in annual media spend, this role has the scope, the budget, and the senior visibility to make a measurable impact on company performance.

COMPENSATION

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $175,000 - $220,000+ Bonus.

BENEFITS

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO & Paid Holidays

Additional Information

For applicants located in CA: link

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