Director, Integrated Media

About the role

You will lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day-to-day responsibility for Pup-Peroni. You will serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners, and media partner teams to ensure media strategies are business-driving, consumer-centric, measurable, and tightly connected to creative and commercial priorities.

Responsibilities

• Lead media strategy, planning, and measurement
• Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day-to-day responsibility for Pup-Peroni
• Set strategic direction for full-funnel National and retail media network plans, ensuring investment choices align to brand objectives, consumer insights, business priorities, and measurable outcomes
• Lead cross-channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations
• Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders
• Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability
• Collaborate with agency and partners
• Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners
• Build trusted relationships by proactively communicating strategy, performance, risks, trade-offs, and recommendations across assigned businesses
• Lead agency ways of working, ensuring clear expectations, strong executional discipline, high-quality strategic output, and continuous improvement
• Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact
• Influence cross-functional decision-making and help resolve competing priorities across brands, channels, budgets, timelines, and partners
• Lead the team and media operations
• Lead, coach, develop, and manage performance for three direct reports, creating clear priorities, accountability, and growth opportunities
• Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses, but also with an enterprise mindset
• Oversee budget management, investment pacing, purchase order and system requirements, and spend-to-zero discipline in partnership with budget owners and cross-functional teams
• Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results

Requirements

• Bachelor’s degree
• At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles
• Demonstrated experience leading full-funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans
• People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross-functional teams
• Experience in the Consumer Packaged Goods Industry

Additional skills and experience

• MBA is preferred
• Experience overseeing multiple brands, business units, or portfolios with complex stakeholder, agency, and investment management needs
• Strategic, enterprise-minded media leadership with the ability to connect consumer insights, brand objectives, commercial priorities, channel strategy, and measurement into actionable plans
• Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision-making
• Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders
• Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies
• Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement