Director, Integrated Media & Marketing

About the role

The Director of Integrated Media & Marketing will lead the strategic development and execution of digital marketing campaigns across various platforms. This role requires a deep understanding of digital media trends and the ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals
• Manage and optimize paid advertising campaigns on platforms such as Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
• Collaborate with creative teams to ensure consistent brand messaging across all digital channels
• Measure campaign performance using analytics tools and adjust strategies accordingly
• Stay updated with the latest digital marketing trends and technologies

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 8 years of experience in digital marketing, with at least 5 years in a leadership role
• Proven track record of successful campaign execution and optimization
• Experience managing multiple projects simultaneously and meeting deadlines
• Strong analytical skills and proficiency in data-driven decision-making
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams

Qualifications

• Advanced degree in Marketing, Communications, or a related field is preferred
• Experience with Adobe Creative Suite and other digital marketing tools
• Knowledge of SEO, SEM, and social media marketing principles

Skills

• Digital marketing strategy development
• Campaign management and optimization
• Data analysis and reporting
• Collaboration and teamwork
• Project management

Benefits

Our company offers a competitive benefits package including health insurance, retirement plans, and flexible working arrangements.

Pay

The salary range for this position is $120,000 - $150,000 annually.

Schedule

This role is currently hybrid, with a mix of remote and in-office work.