Director of Home Sales

About the role

We are hiring a Director of Home Sales to own the sales and sellout function within our single-family homes vertical, carrying absorption, price realization, and closing targets across all active communities.

Responsibilities

• Own absorption and closing targets across all communities against underwritten pace

• Recommend the sales approach for each project, in-house or brokered, and build the in-house capability as volume supports it

• Act as the selling agent on in-house projects, including buyer tours, negotiation, and contract execution

• Manage release strategy and sequencing, working with Project Management to align sales timing with delivery milestones

• Pricing & Market Intelligence

  • Recommend list pricing, price adjustments, and incentives, with final authority retained by the VP of Development

  • Maintain a current view of comparables, competitor absorption, and incentives by market

  • Provide pricing and absorption evidence to support land underwriting

  • Own the voice of the customer feedback loop and provide product feedback, options, preferences for future products and developments

• Broker Channel & Partnerships

  • Select, negotiate, and manage outside listing brokerages against in-house standards
  • Build and maintain the co-op broker network in each market
  • Manage buyer-side compensation and commission load against the proforma budget

• Community Launch & Marketing

  • Manage community launches, including model home strategy, broker preview, and public opening
  • Manage model home staging strategy and local design preferences
  • Partner with Marketing on demand generation and sales collateral, and manage the buyer experience from initial tour through move-in

• Transaction Management & Reporting

  • Manage contracts through closing against construction and occupancy milestones
  • Maintain disclosure compliance, including DRE public report requirements
  • Report on pipeline, contracts, and closings, with variance analysis against underwriting
  • Recruit and manage sales resources as the function grows

Qualifications

• 7+ years in new home sales, residential development, or high-end residential brokerage

• Track record closing new construction homes above $1.5M in coastal California

• Experience opening new communities rather than managing an established sales office

• Active California DRE salesperson license

• Working knowledge of California purchase contracts, disclosures, and escrow mechanics

• Experience managing outside listing brokerages, and judgment on when to sell in-house

• Ability to read a project proforma and articulate the margin impact of pricing decisions

Preferred

• Existing broker relationships in the Peninsula, South Bay, or Los Angeles markets

• Experience selling design-forward small lot sub-division in California

• Comfort in a fast-paced, venture-backed environment managing multiple priorities

Benefits

A comprehensive package including generous time off, medical, dental, vision, 401(k), and catered lunch in office