Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Role Mandate

Own patient acquisition and revenue growth across all locations. This is a performance role.

Core Accountabilities

• Drive qualified leads (calls, forms, bookings)
• Build predictable, scalable acquisition system
• Identify and fix funnel drop-offs
• Own rankings and visibility across all locations
• Increase calls and direction requests
• Fix underperforming markets
• Ensure full funnel tracking (lead → start)
• Build clear attribution model
• Eliminate untracked leads
• Scale ROI-positive campaigns
• Cut non-performing spend immediately
• Increase reviews per location
• Build repeatable review acquisition system
• Manage SEO, development, and marketing vendors
• Enforce KPIs
• Replace underperformance KPIs (non-negotiable)

Reviews & Reputation

• Increase reviews per location
• Build repeatable review acquisition system

Vendor Management

• Manage SEO, development, and marketing vendors
• Enforce KPIs
• Replace underperformance KPIs (non-negotiable)

Requirements

• Proven track record with measurable growth results
• Strong expertise in: SEO (technical + local), Google Business Profiles, CRM systems (HubSpot preferred), conversion tracking and attribution, data-driven decision making, ability to diagnose problems and execute quickly, experience managing vendors and enforcing performance

Success Definition

• Weekly reporting tied to revenue
• Consistent growth in leads and patient starts
• Rapid correction of underperforming locations
• Full visibility into marketing ROI

Work Environment

• Fully remote
• Direct access to executive leadership
• High accountability, execution-focused culture