Director, Growth Marketing

Position Summary

We're seeking a strategic, hands-on Director of Growth Marketing to own the strategy, execution, and optimization of demand generation programs across multiple lines of business internationally. This is a revenue-focused leadership role for someone who can think strategically, execute tactically, and continuously improve marketing performance through data, experimentation, and close alignment with Sales.

Role Responsibilities

• Drive Revenue Growth
• Prioritize marketing investments based on business impact, ROI, and corporate revenue goals.
• Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets.
• Improve lead quality and lead progression throughout the funnel.
• Eliminate lead leakage by optimizing processes from MQL through Closed Won.
• Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance.
• Own Demand Generation Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO).
• Leverage AI for workflow automation, increased productivity, and demand generation effectiveness.
• Be the SEM Expert
• Own paid search strategy, execution, and optimization.
• Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance.
• Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue.
• Lead the Team
• Coach and develop a high-performing growth marketing team.
• Allocate resources across multiple business units and campaigns.
• Lead cross-functional initiatives that improve marketing effectiveness and operational efficiency.
• Measure & Optimize
• Use data to guide strategy and investment decisions.
• Manage marketing budgets and maximize return on investment.
• Present performance, insights, and recommendations to executive leadership.
• Foster a culture of testing, experimentation, and continuous improvement.

Required Qualifications

• 12-15 years of B2B demand generation or growth marketing experience.
• Proven success building and executing integrated marketing programs that drive measurable pipeline and revenue.
• Deep, hands-on expertise managing SEM/PPC campaigns in Google, Bing, Meta and LinkedIn.
• Experience managing multi-million dollar paid media budgets with a strong focus on ROAS and CPA.
• Experience with international, multi-language marketing campaign execution and effectiveness.
• Strong analytical skills with experience using marketing data to optimize performance.
• Demonstrated success partnering with Sales to improve pipeline generation and lead conversion.
• Experience leading high-performing marketing teams and implementing cross-functional business processes.
• Ability to balance strategic planning with hands-on execution.
• Bachelor's degree in Marketing, Business, Communications, or a related field.