Director, Growth Marketing
About the role
Procurement Partners helps healthcare organizations streamline their purchasing, invoicing, inventory management, and payments through innovative procure-to-pay technology solutions. We support senior living communities, ambulatory surgery centers, physician groups, behavioral health organizations, and community hospitals by reducing manual work, improving visibility, strengthening compliance, and enhancing operational efficiency.
Responsibilities
Own and manage multi-channel demand generation programs across: Paid media, Email marketing, Webinars, Events, SEO/SEM, Partnerships, Lifecycle marketing, Account-based marketing (ABM)
Launch, optimize, and scale campaigns focused on generating high-quality leads and pipeline
Build and improve lead generation, lead nurturing, and conversion strategies throughout the buyer journey
Partner with Sales and Revenue Operations to improve: Lead quality, Funnel conversion rates, Pipeline velocity, Marketing attribution, Optimize campaign performance based on conversion and engagement data, Account-Based Marketing (ABM)
Create and execute targeted ABM strategies for key accounts and buying groups
Coordinate with Sales on account targeting, engagement strategies, and campaign execution
Create personalized marketing approaches for healthcare decision-makers and stakeholders
Analyze market trends, customer behavior, competitor activity, and campaign performance to identify growth opportunities
Stay informed on healthcare SaaS and demand generation best practices to help evolve marketing strategy
Partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership
Contribute to strategic planning and help build scalable marketing infrastructure as the organization continues to grow
Ensure messaging aligns across Marketing, Sales, Product, and Customer Success
Manage and optimize systems such as HubSpot and related marketing technologies
Support go-to-market planning for new products, features, and strategic initiatives
Oversee website optimization, conversion strategy, and digital performance improvements
Communicate and collaborate effectively with executive stakeholders
Translate data into actionable insights and strategic recommendations
Operate both strategically and tactically in a fast-paced, evolving environment
Requirements
8+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing
2+ years in a senior, lead, or strategic marketing role with experience influencing go-to-market strategy and executive stakeholders
Experience marketing complex SaaS platforms to healthcare organizations preferred
Proven ability to build and scale multi-channel pipeline generation and ABM programs in high-growth environments
Strong HubSpot expertise, including workflows, automation, segmentation, lifecycle management, lead scoring, reporting, and campaign optimization
Deep analytical capability with experience interpreting funnel metrics, attribution models, CAC, CPL, pipeline contribution, and revenue performance data
Experience managing paid digital channels and optimizing campaign performance across multiple acquisition channels
Experience partnering closely with Sales, Revenue Operations, Product Marketing, and Customer Success teams to align growth initiatives with business objectives
Strong analytical mindset with the ability to translate data into actionable insights and strategic recommendations
Excellent communication, collaboration, and stakeholder management skills, including executive-level presentation and reporting capabilities
Comfortable operating both strategically and tactically in a fast-paced, evolving environment
Experience within PE-backed, scaling, or high-growth organizations is strongly preferred
What will help you stand out
Experience within healthcare IT, healthcare SaaS, health tech, or clinical operations environments
Familiarity with intent data platforms such as 6sense, Bombora, or similar tools
Experience with Salesforce, HubSpot, ZoomInfo, Outreach, Clay, or related GTM technologies
Experience supporting longer sales cycles and multi-stakeholder buying groups within regulated or operationally complex industries
Previous experience mentoring, managing, or developing team members in a player-coach environment