Director, Growth Marketing Manager
Ladders · San Francisco, CA · 1 wk ago
On-siteMarketing$200k–$225k/yrFull-time
Responsibilities
- Own and run paid search and social campaigns directly for the business
- Build and optimize Google Ads campaigns including Performance Max and remarketing
- Manage Meta advertising across Facebook and Instagram platforms
- Implement a robust testing program for creative and audience experiments
- Monitor and explain key performance metrics like CAC and ROAS effectively
- Integrate AI tools into marketing workflows in practical, impactful ways
Qualifications
- 8+ years of hands-on paid search and paid social experience, particularly in-house
- Deep knowledge of Google Ads, including Smart Bidding and audience layering
- Proven execution of Meta Ads, including creative testing and Conversions API setup
- Demonstrated practical use of AI tools in a marketing workflow
- Strong SQL and analytics skills for data extraction and reporting
- Experience with attribution in high-consideration, long-cycle products, particularly real estate or financial services
- Working knowledge of Google Tag Manager and GA4 for ad tracking and debugging
Benefits
- Comprehensive medical, dental, and vision coverage through Aetna or Kaiser
- Short-term and long-term disability insurance provided
- Additional health plans including hospital indemnity and accident coverage
- 401k plan with employer contributions and life insurance options
- Flexible commuter benefits available in selected locations
- Generous PTO, including specific days for volunteering
- Annual anniversary perks such as a one-month paid sabbatical
- Support services for employees buying or selling homes