Director of Growth & Optimization

What You’ll Own

• Own the end-to-end acquisition strategy, ensuring a consistent flow of high-quality leads into the funnel
• Own the end-to-end lifecycle marketing strategy and execution, focusing on onboarding, engagement, and long-term retention
• Drive conversion rate optimization (CRO) across all landing pages and high-touch digital touchpoints
• Define the experimentation roadmap and provide strategic oversight for lifecycle flows, ensuring high-intent users are effectively nurtured
• Define and manage funnel metrics, turning insights into action
• Set and manage a structured experimentation roadmap across landing pages, ads, lifecycle flows, and in-product experience
• Partner with Product and Engineering on product-driven growth opportunities
• Manage and grow a small team of growth and lifecycle marketers
• Provide hands-on mentorship to the Lifecycle Marketing Manager, establishing a culture of rigorous experimentation, data-driven optimization, and A/B testing best practices

What You’ll Do

• Act as the primary architect for our experimentation program, designing high-impact tests and coaching team members on how to translate funnel insights into actionable landing page and CRM optimizations
• Collaborate with paid media partners to ensure alignment, while focusing your energy on what happens after the click
• Prioritize initiatives based on impact and effort
• Operate with a test-and-learn mindset while maintaining a strategic foundation
• Ensure go-to-market planning is intentional, measurable, and accountable