Director of Growth
About the role
Vera Bradley is seeking an innovative, analytical, and entrepreneurial Director of Growth to help accelerate the next phase of our digital and brand growth transformation as part of Project Sunshine. Reporting to the Head of Digital Commerce, this role will lead performance marketing strategy and execution across key digital acquisition channels with primary ownership of Paid Search, Paid Social, and Affiliate Marketing.
Responsibilities
Own and lead customer acquisition and performance marketing strategy across Paid Search, Paid Social, and Affiliate Marketing channels.
Drive profitable growth through disciplined optimization of CAC, ROAS, CPO, LTV, contribution margin, and incrementality.
Develop channel-level forecasting models, scenario planning, and performance reporting to support business planning and investment decisions.
Continuously optimize campaign structure, targeting, bidding, creative testing, landing pages, and audience segmentation to improve efficiency and scale.
Partner closely across teams to align campaigns with product launches, storytelling moments, seasonal campaigns, and commercial priorities.
Help shape the future of Vera Bradley’s digital growth strategy as part of broader Project Sunshine transformation initiatives.
Identify and evaluate emerging acquisition opportunities across: SEO and Generative AI optimization, Retail Media Networks, Marketplace advertising, Social commerce, Influencer and creator-led performance marketing, AI-enabled marketing tools and automation, New and emerging digital channels.
Stay current on changes across major digital platforms, privacy regulations, attribution methodologies, and consumer behavior trends.
Utilize and maintain robust measurement frameworks to evaluate channel effectiveness and marketing incrementality.
Partner with Analytics and Finance teams to improve visibility into channel performance, attribution, forecasting, and customer economics.
Drive clarity around performance metrics including: CAC, LTV, ROAS, MER, CPO, Incrementality, Customer acquisition, retention, and reactivation.
Support and inform the evolution of dashboards, reporting infrastructure, and marketing analytics capabilities.
Lead and manage external agencies, technology vendors, and strategic marketing partners.
Evaluate and implement tools and partners that improve speed, performance, automation, scalability, and operational efficiency.
Establish clear KPIs, accountability, testing frameworks, and performance expectations across partners.
Continuously audit and improve agency performance, workflows, and commercial outcomes.
Serve as a trusted growth marketing partner across Digital Commerce, Brand Marketing, CRM, Marketplaces, Finance, and Analytics teams.
Contribute to integrated planning efforts including promotional strategy, customer growth planning, marketplace expansion, and digital ecosystem optimization.
Operate with urgency, curiosity, accountability, and a bias toward action.
Requirements
Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.
7+ years of experience in performance marketing, growth marketing, digital commerce, or customer acquisition roles.
Strong hands-on experience managing Paid Search, Paid Social, and Affiliate programs at meaningful scale.
Experience managing multi-million dollar digital media budgets with accountability for profitability and growth outcomes.
Deep understanding of attribution, incrementality, forecasting, and customer economics.
Experience working with or managing external agencies and marketing technology partners.
Experience in ecommerce, DTC, consumer products, fashion, accessories, or omnichannel environments preferred.
Familiarity with marketplaces, retail media, social commerce, and emerging digital growth channels preferred.
Experience leveraging AI tools, automation, and modern marketing technology platforms strongly preferred.
Qualifications
Entrepreneurial mindset with strong ownership mentality.
Highly analytical with strong commercial instincts.
Hands-on operator willing to dive into execution while also thinking strategically.
Excellent communication and cross-functional collaboration skills.
Comfortable operating in ambiguity and helping build scalable processes and capabilities.
Strong organizational and prioritization skills with ability to manage multiple initiatives simultaneously.
Curious, adaptable, and energized by transformation and continuous improvement.
Benefits
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Pay
Base Pay Range: $140,400.00 - $210,600.00
Schedule
This role is based in Fort Wayne, Indiana or New York, New York with up to 20% travel to Fort Wayne.