Director of Growth

Introduction

We are looking for a Director of Growth to build and lead how 10Beauty acquires, engages, and retains customers across our first live locations and beyond. This is a hands-on, high-impact role for someone who thrives at the intersection of brand, performance marketing, experimentation, and analytics.

What You'll Do

• Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral
• Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other
• Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives
• Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value
• Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand
• Build retention and CRM programs that increase engagement, repeat usage, and loyalty
• Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level
• Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation
• Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships
• Provide strategic input re: including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative

What You Have

• 5+ years of experience in growth marketing, demand generation, or performance marketing
• A track record of driving measurable customer growth in a startup or high-growth consumer business
• Strong analytical instincts and comfort using data to make decisions quickly
• Proven ability to drive performance and brand equity
• A highly hands-on approach and willingness to personally build, test, launch, and iterate
• Strong judgment, strong ownership, and the ability to thrive in ambiguity
• Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus

Pay

Salary Range: $180,000 - $200,000 USD

About the Role

At 10Beauty, we consider a wide-range of factors when determining compensation, based on individual qualifications, skills, and experience. Equity and benefits are included for all full-time employees.