Director of Growth - Leading Health & Wellness Brand

About the role

This is a unique opportunity to join a highly respected, mission-driven organization that has built a massive audience organically and is now looking to unlock its next phase of growth.

Responsibilities

• Develop and execute the company's growth strategy across paid acquisition channels
• Launch and scale paid media programs across channels such as Meta, Google, YouTube, and emerging platforms
• Identify new growth levers and customer acquisition opportunities beyond the company's existing audience
• Build measurement frameworks and attribution models to understand performance and ROI
• Analyze customer behavior, funnel performance, and marketing effectiveness to inform investment decisions
• Partner closely with leadership to align growth initiatives with broader business objectives
• Test, learn, and iterate quickly in a highly entrepreneurial environment

Qualifications

• Proven experience driving customer acquisition and revenue growth
• Strong analytical mindset with the ability to connect marketing investments to business outcomes
• Hands-on experience launching, managing, and optimizing paid media programs
• Self-starter mentality with the ability to operate independently and build processes from scratch
• Experience working in startup or high-growth environments
• Comfortable wearing multiple hats and operating without large teams or established infrastructure

Preferred Background

• Health & wellness experience
• Growth hacker mentality with a strong bias toward experimentation
• Experience scaling consumer brands
• Background building acquisition programs from zero to meaningful scale