Director, Growth Marketing

About the role

Morning Consult is a global decision intelligence company that uses proprietary high-frequency data and applied artificial intelligence to inform decisions on what people think and how they will act. This role is remote-flexible and open to candidates across the United States. Our offices are located in Washington, DC; New York, NY; and Chicago, IL. Candidates based in or able to travel to these markets are strongly encouraged to apply. The role includes an expectation of periodic travel (up to 20%) for team collaboration, client events, and conferences.

Responsibilities

• Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home.
• Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels.
• Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets.
• Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini.
• Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team.
• Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline.
• Develop and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services.
• Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences.
• Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue.
• Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment and pipeline/revenue impact.
• Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution.
• Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency.
• Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops.
• Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels.
• Partner with the Product Marketing team to ensure messaging and positioning are reflected accurately in paid creative and campaign copy.
• Work with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy.

Requirements

• 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage.
• Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship.
• Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic.
• Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume.
• Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences.
• Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like.
• Fluency in tech stack: Paid media (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, programmatic DSPs), CRM (Salesforce), signal-based marketing (Clay, Deepline, or Bombora), analytics & BI (Looker, Tableau), and AI tools (Active, practical daily use).

Qualifications

• Comfortable being the first dedicated Growth Marketing hire — building process, tooling, and discipline from a relatively early stage.
• Hold yourself accountable to pipeline, not just top-of-funnel metrics.
• Understand the difference between demand generation and lead generation, and build programs accordingly.
• Not precious about seniority; pull reports, edit ad copy, and tweak landing pages yourself when needed.
• Bring sensitivity to Morning Consult’s brand authority and credibility to every campaign you run.
• Embrace AI tools as a genuine productivity multiplier and actively use them in your day-to-day workflow.
• Thrive in a fast-moving, resource-conscious environment and are energized by building, not just managing.

Skills

• Strong analytical and strategic thinking skills.
• Ability to manage multiple projects and priorities simultaneously.
• Excellent communication and collaboration skills, particularly with sales and BDR teams.
• Experience with AI tools for ad copy, audience segmentation, forecasting, and workflow automation.

Benefits

Morning Consult offers a competitive compensation package, including a salary range of $172,900 – $290,800, with a midpoint of $231,900. The role is also eligible for an equity grant. For more information on Morning Consult’s benefits, please visit our Career Page.

Pay

The expected salary range for this position is $172,900 – $290,800, with a midpoint of $231,900.

Schedule

Flexible remote schedule is offered.