Director, Growth Marketing

We need to output HTML fragment with sections: About the role? Actually we have Position Summary, Specific Responsibilities, etc. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. We must not repeat job title as heading. No Job ID. Remove boilerplate etc. We need to include sections only when posting has real specific content. We have: - Position Summary (could be "About the role") - Specific Responsibilities (could be "Responsibilities") - Team Leadership & Operating Model (maybe part of responsibilities) - Provider Segment Go-to-Market Design & Execution (maybe part of responsibilities) - Growth Marketing Event Strategy (maybe part of responsibilities) - Cross-Functional Partnership & Role Clarity (maybe part of responsibilities) - Performance Leadership, Reporting & Optimization (maybe part of responsibilities) - Other (maybe not needed) - Supervisory Responsibilities (maybe part of responsibilities) - Skills (section) - Experience & Education (maybe "Qualifications" or "Requirements"? We have Experience & Education; could map to "Qualifications" or "Requirements". The instruction: Use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to decide which sections to include. We have content for: - About the role: Position Summary (maybe also includes reporting line, remote, full-time, exempt). We'll put that. - Responsibilities: combine Specific Responsibilities, Team Leadership & Operating Model, Provider Segment Go-to-Market Design & Execution, Growth Marketing Event Strategy, Cross-Functional Partnership & Role Clarity, Performance Leadership, Reporting & Optimization, Supervisory Responsibilities, Other duties as assigned. We'll create a list of responsibilities. - Qualifications: Experience & Education (10+ years etc). Could also include Skills? But Skills separate. - Skills: list of skills. - Benefits, Pay, Schedule: not present in posting. So we must NOT include those sections. Thus output HTML with

About the role

... summary ...

then

Responsibilities

• ... each responsibility ...

then

Qualifications

... experience and education ...

then

Skills

• ... each skill ...

We must preserve all substantive information, not invent or summarize away detail. So we need to include details from each bullet. We need to be careful not to include boilerplate like "Other duties as assigned". That's maybe okay as it's part of responsibilities but it's generic; but it's in posting. We can include it as a responsibility. We need to avoid placeholder text like "commensurate with experience". Not present. We need to ensure we don't duplicate lines. Let's extract summary: "Position Summary The Director, Growth Marketing leads DataSpring’s growth marketing function and is accountable for translating company objectives into segment-based strategies, integrated campaigns, events, performance marketing, and measurable business outcomes. This role sets the function’s priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets. As part of DataSpring’s segment-based growth marketing model, this role directly owns the provider segment strategy, including provider buyers and clinician/profile manager audiences, and oversees growth marketing execution across both payer and provider segments. The Director is responsible for demand creation, pipeline contribution, customer expansion, event performance, marketing ROI, and continuous optimization of growth marketing programs. The role operates at both strategic and executional altitudes: setting direction and standards across the full growth marketing portfolio, while personally architecting provider segment campaigns, content direction, and event strategy where needed. This role collaborates closely with Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, Sales, Account Management, Business Development, and Product Management to ensure growth programs are aligned with positioning, narrative, brand standards, commercial priorities, and measurable business goals. The Director, Growth Marketing is a full-time, remote, exempt position and reports to the SVP, Brand, Marketing & Communications" We'll put that in a

. Now responsibilities: We need to list each bullet from Specific Responsibilities etc. Let's parse Specific Responsibilities bullet points (they are sentences separated by periods). We'll break them into list items. Specific Responsibilities: - Growth Strategy, Segmentation & Planning * Own the overall growth marketing strategy for DataSpring, setting direction across integrated campaigns, content, and performance marketing in service of company revenue and market share goals. * Translate company objectives into annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes. * Lead the team's transition from a product-organized model to a segment-organized model, with growth marketing structured around the payer and provider markets. * Directly own provider segment growth strategy, including provider-specific goals, buyer personas, journeys, campaign priorities, and integrated marketing plans. * Ensure growth strategies appropriately address distinct provider audiences, including decision-makers, clinicians, and profile managers, where applicable. * Oversee channel strategy, audience targeting, campaign activation, and optimization across payer and provider segments. * Retain overall accountability for the payer market segment's strategy and results, with day-to-day payer campaign strategy and execution led by the Payer Growth Marketing function. * Partner with Sales, Account Management, and Business Development on pipeline targets, account-based marketing, cross-sell, customer expansion, and net-new provider opportunities. - Team Leadership & Operating Model * Directly manage, coach, and develop a multidisciplinary growth marketing team across campaign strategy, content and communications, performance marketing, event strategy, and lead generation. * Personally own the provider market segment end-to-end strategy, campaign design, and event strategy and design, directing the appropriate growth marketing resources in execution. * Delegate ownership of the payer market segment's campaign strategy and execution, including payer event strategy and design, to the appropriate growth marketing leader while providing oversight to ensure payer campaigns stay aligned with overall growth strategy and brand standards. * Set team priorities, operating rhythms, resourcing plans, accountability measures, and integrated planning practices across content, campaigns, performance channels, events, and customer marketing. * Apply ongoing performance management practices — feedback, coaching, counseling, and development planning — across direct reports, including hiring for open roles on the team. * Establish event strategy and governance across payer and provider segments, including prioritization, experience design, lead goals, and performance measures. * Own the customer marketing strategy and growth framework across both segments, with execution delegated through the growth marketing team. * Review payer segment campaign plans, budget, and performance with the Payer Growth Marketing function on a regular cadence to maintain accountability for that segment's results. - Provider Segment Go-to-Market Design & Execution * Translate provider market and customer needs into goals, objectives, strategies, tactics, integrated campaign plans, and timelines. * Provide strategic direction for audience-specific campaigns and engagement strategies targeting provider decision-makers, clinicians, and profile managers. * Direct provider-focused content and campaign assets that reflect provider pain points, use cases, and commercial priorities. * Activate provider-focused digital, paid, organic, and account-based channels to drive awareness, engagement, qualified demand, and pipeline contribution. * Own provider-focused event strategy and design, partnering with the Event and Field Marketing functions on logistics, execution, lead capture, routing, and follow-up. * Provide oversight and regular review of provider segment campaign plans, budget, and performance with the Event and Field Marketing functions to ensure go-to-market activities remain aligned with provider segment goals and measurable business outcomes. * Own the provider segment marketing budget; allocate spend across channels, events, and vendors to hit lead and pipeline targets, and manage associated ROI. - Growth Marketing Event Strategy * Own the overarching growth marketing event strategy, including how events support segment priorities, audience engagement, demand generation, customer expansion, and business growth objectives. * Establish the annual events strategy, prioritization framework, calendar, budget, experience design, lead goals, follow-up model, and success metrics across both payer and provider segments. * Direct the overall workload and priorities of the Event and Field Marketing functions across both segments, ensuring logistics, execution, and lead management are resourced appropriately for provider and payer events alike. - Cross-Functional Partnership & Role Clarity * Product Marketing: Partner on portfolio positioning, messaging frameworks, competitive intelligence, and commercial enablement; activate that positioning into segment-specific campaigns and demand-generation programs. * Marketing Communications: Partner on corporate narrative, thought leadership, executive communications, and earned media alignment; ensure growth campaigns reflect approved narrative and brand voice. * Marketing Operations & Analytics: Partner with the Marketing Operations & Analytics function on lead flow, attribution, and reporting infrastructure to track provider segment performance (MQLs, SQLs, pipeline, CAC, LTV). * Brand Marketing: Partner on brand identity, creative production, digital marketing infrastructure, and website needs; brief creative and web requirements for payer and provider campaigns. * Sales, Account Management & Business Development: Partner on lead follow-up, handoffs, campaign briefs, account-based marketing, cross-sell, customer expansion, and net-new opportunities across both payer and provider segments. - Performance Leadership, Reporting & Optimization * Lead the performance of the growth marketing function, setting clear goals, priorities, operating rhythms, and accountability measures across campaigns, content, performance marketing, events, and customer marketing. * Define and manage growth marketing KPIs across payer and provider segments, including awareness, engagement, MQLs, SQLs, pipeline contribution, campaign ROI, event performance, conversion rates, and customer expansion outcomes. * Partner with Revenue Operations to establish dashboards, attribution models, and reporting infrastructure that show growth marketing's contribution to business objectives. * Use performance data to continuously optimize audience strategy, campaign design, channel mix, content performance, event investments, and budget allocation. * Hold direct reports accountable for measurable outcomes, ensuring each function within growth marketing has clear goals, metrics, timelines, and performance expectations. - Other * Represent growth marketing and the provider segment in cross-departmental planning for conferences and industry events, partnering with Business Development and Product Management as needed. * Other duties as assigned to support marketing and communications. - Supervisory Responsibilities * The Director, Growth Marketing will lead and develop a multidisciplinary growth marketing team responsible for integrated campaigns, content and communications, performance marketing, event strategy, and lead generation activities across payer and provider segments. We can combine Supervisory Responsibilities with Team Leadership maybe but it's okay to include as separate bullet. Now Qualifications: Experience & Education bullet points: - 10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines. - Experience developing and leading integrated growth marketing strategies that drive awareness, engagement, qualified demand, pipeline growth, customer expansion, and measurable business outcomes. - Experience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, account-based marketing (ABM), and customer marketing. - Experience managing and developing high-performing marketing teams, including responsibility for performance management, coaching, resource planning, and team development. We'll put these in a

or

? The instruction: Use
• for any list of duties/requirements/benefits, and

  for prose. Experience & Education is a list of requirements, so we should use

  • . However they said "Use
    • for any list of duties/requirements/benefits". So yes. Skills: list of skills (multiple sentences). We'll break each skill into list items. Skills bullet list: - Ability to operate at two altitudes at once: setting strategic direction across the full growth marketing portfolio (both payer and provider segments) while personally rolling up sleeves to architect and execute provider segment campaigns, content direction, and events. - Proven ability to build and lead a market-segment-based growth marketing strategy, including translating a segment's needs into an integrated, multi-channel go-to-market plan. - Strong people leadership skills, with experience managing and developing a team spanning content, campaigns, and performance marketing disciplines. - Ability