Director, Growth Marketing

About the role

Knox runs the largest Federal & DoW managed cloud, building and operating secure cloud and AI environments that support the U.S. government’s most critical missions. The Director of Growth Marketing owns Knox's digital demand engine—driving awareness, interest, and pipeline generation across the full customer journey. This role sets demand and ABM strategy while staying hands‑on in execution, with a primary mandate of building a measurable, sales‑aligned pipeline.

Responsibilities

• Demand Generation: Own demand generation strategy focused on pipeline creation and revenue impact; design, execute, and scale digital‑first programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels; manage budgets with continuous ROI tracking; consistently meet or exceed pipeline targets and report results to the executive team.
• Account‑Based Marketing (ABM): Build and iterate tiered ABM programs aligned with Sales account strategy; support multi‑touch, multi‑channel engagement across buying committees; leverage intent signals and first‑party data to prioritize accounts and personalize outreach at scale; support long, complex buying cycles typical in federal and regulated markets.
• Website & SEO: Own the Knox website as a core demand and conversion engine; keep it continuously updated, optimized, and aligned with digital campaigns; partner with Content on SEO and AEO strategy while managing technical, operational, and performance aspects that drive discoverability and conversion.
• Forecasting & Planning: Define data‑driven demand and pipeline plans using top‑down targets and bottom‑up forecasting in close partnership with Sales and Finance; build repeatable playbooks across digital demand, ABM, and operations to support scale.

Required Qualifications

• 7+ years of B2B demand generation experience in SaaS or complex, technical products.
• Proven track record generating sales‑aligned pipeline through digital demand and ABM programs.
• Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing.
• Demonstrated ability to build data‑driven targets, develop forecasts, and optimize based on results.

Hiring Requirements

U.S. citizenship is required; dual citizenship is not permitted. Candidates must provide documentation verifying sole U.S. citizenship as part of the background check. Employment is contingent upon successful completion of all required pre‑employment screenings, including a background check, in accordance with applicable laws and government contract requirements.

Benefits

• Medical, Dental, Vision, Life & Disability insurance.
• Unlimited PEO (Professional Employee Organization).
• Employee‑funded 401(k) plan.
• Competitive employee benefits package (subject to change).

Compensation

Salary range: $140,000 – $170,000, plus a variable annual bonus and equity.

Equal Opportunity

Knox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status. We encourage veterans and transitioning service members to apply.