Director of Brand + Growth
Serv Recruitment · United States · Yesterday
RemoteRemoteMarketing$6.3/hrFull-time
Position Responsibilities
- Developing and owning the company's overall brand strategy, messaging, positioning, voice, creative direction, and brand consistency
- Leading demand generation initiatives across organic marketing, paid advertising, email marketing, funnel strategy, lead generation, and conversion optimization
- Overseeing content strategy, including podcast growth, social media, educational content, long-form content, content repurposing, and launch campaigns
- Planning and executing product launches, evergreen campaigns, event marketing, promotional calendars, and cross-functional marketing initiatives
- Building proactive marketing planning systems, operating rhythms, reporting, SOPs, and scalable marketing operations
- Implementing AI workflows and marketing automation to improve efficiency and performance
- Creating reporting and analytics that enable leadership to make informed marketing decisions
- Partnering closely with Sales, Client Success, Operations, and Leadership to improve alignment across the customer journey
- Supporting business growth by diversifying revenue across multiple offers and marketing initiatives
Qualifications
- Experience leading marketing for organizations in coaching, education, SaaS, memberships, digital products, creator businesses, or similar industries
- Experience scaling founder-led businesses, ideally from approximately $5M to $20M+ in revenue
- Strong background in direct-response marketing while maintaining brand integrity
- Demonstrated experience building marketing systems, processes, and scalable departments
- Proven leadership experience managing creative and cross-functional teams
- Strong strategic thinking combined with a willingness to execute
- Experience using AI and marketing automation as a competitive advantage
- Excellent communication, leadership, and decision-making skills
- Strong understanding of marketing analytics, reporting, and revenue attribution
- Comfortable operating in a fast-paced, founder-led environment with evolving priorities