Director of Brand + Marketing

Core Responsibilities

• Define and evolve the positioning of In Common With and Quarters, establishing a clear, differentiated point of view within the design and cultural landscape.
• Lead the development of product narratives, translating material, process, and design intent into language that is precise, grounded, and culturally resonant.
• Establish and maintain standards for voice, tone, art direction, graphic design, and photography, ensuring consistency and clarity across all expressions.
• Define and refine the end-to-end brand experience across digital, retail, and physical environments, ensuring alignment between brand intent and lived experience.
• Ensure that the customer journey—from first interaction through purchase, fulfillment, and follow-up—is as considered as how the brand is communicated.
• Identify opportunities to expand the brand’s relevance across audiences, geographies, and categories, without diluting its core identity.
• Develop a deep understanding of cultural context, customer behavior, and market dynamics to inform brand evolution—not just marketing strategy.

Team Leadership & Operations

• Lead and develop the internal brand and creative team, including art direction, graphic design, photography, and marketing, setting a high bar for thinking, craft, and execution.
• Provide clear direction across all outputs, ensuring work is aligned with brand principles and executed with rigor.
• Build and manage a network of external collaborators, including photographers, stylists, writers, and producers, maintaining a consistent level of quality and taste.
• Establish processes and workflows that support thoughtful, well-paced creative development rather than reactive production.
• Own the brand and creative budget, allocating resources in alignment with strategic priorities.
• Establish clear KPIs and performance benchmarks, tracking impact across awareness, engagement, acquisition, and revenue.

Campaign & Channel Strategy & Execution

• Translate brand strategy into scalable systems that guide how the brand is expressed across campaigns, launches, and ongoing communications.
• Oversee the development of campaigns and product launches as cohesive brand moments, ensuring each initiative reinforces broader business goals.
• Set direction across all channels, including e-commerce, email/CRM, paid media, organic social, retail, and experiential.
• Refine how the brand engages across e-commerce, email, social, and retail, prioritizing coherence over fragmentation.
• Partner with Sales to ensure brand positioning is clearly translated across Direct, Trade, Wholesale, and Custom channels.
• Continuously evaluate how and where the brand shows up, adjusting channel strategy to support long-term brand equity and sustainable growth.

Requirements

• 10+ years of experience leading brand and marketing functions within luxury, design, fashion, or a similarly positioned, product-driven business.
• A demonstrated ability to define brand positioning and translate it into cohesive systems—spanning product narratives, campaigns, and channels—that drive both desirability and revenue.
• Deep experience across integrated channels, including e-commerce, CRM, paid and organic media, PR, partnerships, and retail or experiential environments, with accountability for performance.
• Strong commercial acumen, with a clear understanding of customer acquisition, conversion, retention, and lifetime value.
• Experience owning product marketing for physical goods, including naming, positioning, and go-to-market strategy.
• Experience leading PR strategy and partnerships, including managing external agencies and developing collaborations from concept through execution.
• Proven ability to build and lead teams, establish systems, and maintain a high standard across both strategic thinking and execution.
• Experience managing budgets, forecasting, and aligning investment with business goals.
• Track record of working cross-functionally with Product Design, Sales, and Operations to align brand and marketing with broader business objectives.
• Must be authorized to work in the United States without current or future employer sponsorship.

Tools & Systems

• Experience working across core marketing and business platforms, including Shopify, GA4, or equivalent, and CRM/lifecycle marketing tools (Klaviyo or similar)
• Comfort using data and reporting tools (Google Analytics, Google Sheets) to interpret performance, inform strategy, and guide decision-making
• Working knowledge of paid media platforms (Meta Ads Manager, Google Ads) and how channel performance contributes to overall growth
• Experience working within project management systems (Asana or similar) to structure workflows, manage timelines, and align cross-functional teams
• Familiarity with CMS and web platforms (Shopify, Webflow or similar), with experience partnering with developers to improve site performance and user experience
• Comfort collaborating within creative tools (Adobe Creative Suite, Figma) to review and direct output across internal teams and external partners
• Experience working with PR agencies and familiarity with press tracking and media tools
• Experience leveraging and integrating emerging tools, including AI (ChatGPT, Claude, Gemini, Flora, or similar), to improve workflows, accelerate production, and support decision-making across marketing and creative functions, without compromising quality or brand integrity.

Desired Qualifications

• Strong commercial instinct, with a clear understanding of how positioning, pricing, and storytelling shape demand.
• Deep familiarity with the codes of luxury—understanding how restraint, consistency, and attention to detail build long-term brand equity.
• Experience operating at the intersection of brand and business, with the ability to connect narrative, channels, and customer experience to measurable growth.
• A clear editorial point of view, with the ability to shape narratives that are precise, differentiated, and culturally aware.
• Ability to build and scale systems—campaign frameworks, briefing processes, and content pipelines—without diluting quality or intent.
• Strong market awareness, able to read competitive context and identify opportunities for differentiation.
• Comfort moving between high-level strategy and hands-on execution, maintaining rigor in both.
• Experience working closely with founders or executive leadership, bringing structure and clarity to evolving priorities.
• A direct, thoughtful communicator who gives and receives feedback with clarity and respect.
• Operates with integrity, accountability, and a high level of personal ownership.
• Comfortable in a growing business, able to create order from ambiguity and operate with both creative and commercial judgment.
• A genuinely empathetic group. We have a non-negotiable no jerks policy. Being nice is free.

Studio + Compensation

This is a full-time position based in Tribeca, New York
40 hours/week. Our studio hours are Monday - Friday from 9 am to 6 pm
$125,000 - $175,000 annually, commensurate with experience
Benefits include medical, dental, and vision insurance (with 100% monthly premium coverage options), PTO, and a 401(k) with employer match