Director of Brand Marketing

Major Responsibilities

• Develop and execute strategies to influence key technical and commercial stakeholders, including specifying engineers, contractors, and consultants
• Partner with product marketing and sales to ensure messaging resonates with technical audiences and supports specification and design inclusion
• Build credibility through thought leadership, technical storytelling, and participation in industry forums and publications
• Align influence strategies to critical decision points across the stakeholder journey to increase preference and adoption

Macro Brand Awareness

• Define and lead brand strategies that increase awareness and consideration across priority markets and verticals within the Commercial & Industrial business
• Develop and execute integrated campaigns across digital, media, events, and PR channels to expand market visibility
• Ensure consistent and differentiated positioning that reinforces Generac’s leadership in energy resilience and power solutions
• Measure brand health, awareness, and perception shifts to inform ongoing investment and strategy refinement

Content and Messaging Toolkit Development

• Develop scalable messaging frameworks that translate complex technical solutions into clear, compelling, and credible value propositions
• Create and maintain a centralized content toolkit, including sales materials, campaign assets, and technical collateral
• Ensure alignment of messaging across marketing, sales, and channel teams to deliver a consistent and effective narrative
• Continuously refine messaging based on customer insights, competitive dynamics, and performance data

Campaign Strategy & Integrated Activation

• Define campaign strategies that align brand, demand, and product priorities into cohesive and high-impact market activations
• Lead cross-functional coordination to ensure campaigns are executed consistently across digital, field, and partner channels
• Balance long-term brand building with near-term demand generation objectives to maximize overall marketing impact
• Establish campaign playbooks and best practices to scale successful approaches across teams and regions