Director of Brand Marketing

Position Summary

The Checkers & Rally’s brands were started 40 years ago from the idea that fast food could be done better. Today, we continue to dare the world to defy the dull by bringing our fast-foodie consumers one-of-a-kind experiences driven by legendary taste, undeniable value, and game-changing innovation. As a critical brand marketing leader, this position is instrumental in bringing that vision to life.

Position Accountabilities

• Growth + Innovation
• Leads the cross-functional development and execution of strategic brand initiatives and marketing calendar events to deliver on business objectives.
• Guides product development Culinary/R&D and Insights to concept, test, and launch innovative, buzzworthy LTOs that drive sales and traffic.
• Applies financial, consumer, and operational analytics to measure and optimize programs.
• Marketing Calendar + Campaign Execution
• Owns the marketing calendar, balancing brand priorities, limited-time offers, promotional windows, and cultural moments.
• Aligns cross-functional teams (operations, supply chain, culinary, digital, field, finance, etc.) for flawless execution.
• Pairs with the creative team/agencies to develop communication strategies and bring concepts to life in-restaurant and in media.
• Develops positioning, creative briefs, and go-to-market plans for events and launches.
• Tracks and analyzes campaign results to improve future initiatives.
• Partnerships & Brand Activation
• Builds and manages partnerships with influencers, celebrities, athletes, entertainment properties, other brands, etc.
• Negotiates and activates co-marketing programs that extend brand relevance and reach.
• Ensures consistent messaging across paid, owned, and earned channels.
• Leadership
• Coaches and develops Brand Team members while fostering growth across the organization.
• Acts as a brand ambassador internally and externally.

Employment Standards

• Education: Bachelor’s degree in marketing or a related field, MBA a plus
• Experience: 5+ years of marketing experience in retail, restaurant, or consumer packaged goods is required. Proven ability to lead projects, challenges, and opportunities from strategy creation to final execution process. Experience working with cross-functional teams that bring new products and promotions to market. Expert project management skills. Six Sigma training is a plus.
• Essential Physical Requirements: Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum. Ability to travel for meetings, innovation sessions, photo shoots, etc.

Competencies

• Strategic Agility
• Innovation Management
• Drive for Results
• Collaboration
• Influencing
• Customer Focus
• Decision Quality