Director of Brand Marketing

Key Responsibilities

• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement
• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
• Continuously raise the quality and strategic rigor of marketing plans across the organization
• Serve as the central marketing partner to cross-functional leaders across the business
• Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities
• Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability
• Lead cross-functional planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities
• Manage and mentor members of the Brand Marketing team
• Create clarity around priorities, ownership, and performance expectations
• Foster a culture of collaboration, accountability, and strategic thinking
• Elevate the team's ability to deliver thoughtful, effective marketing that drives both brand and business results

Requirements

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
• Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
• Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
• Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
• Exceptional communication, organizational, and stakeholder management skills
• Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
• A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
• Deep curiosity about culture, consumer behavior, and the evolving role of brands in people's lives

Benefits and Perks

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only)

Up to $150,000 annually based on experience and qualifications.

Diversity and Inclusion

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.