Director of Brand Marketing
K2 Medical Research · Foxborough, MA · 3 days ago
MarketingFull-time
Primary Responsibilities
- Creative Strategy & Brand Development
- Website & Landing Pages
- SEO, GEO & AEO
- PR & Reputation Management
- Thought Leadership, Awards & Speaking Opportunities
- National Patient Advocacy Group Relationships
- Owned Social Media
- Clinic Brand Experience
- B2B Marketing & Sales Enablement
Qualifications
- 7+ years of brand marketing, integrated communications, or content marketing experience
- Demonstrated expertise in brand strategy, creative direction, and multi-channel content development
- Experience in public relations including media relations, reputation management, and executive communications
- Strong B2B marketing experience, including sales enablement content development for commercial teams
- Healthcare, life sciences, or clinical research industry experience preferred
- Exceptional written and verbal communication skills; proven ability to craft compelling narratives for diverse audiences — patients, providers, and sponsors
- Collaborative, cross-functional leader with strong project management instincts
- Bachelor's degree in Marketing, Communications, or a related field; advanced degree a plus