Director of Brand and Marketing
Breeze · New York City Metropolitan Area · 1 wk ago
RemoteRemoteMarketingFull-time
What You’ll Do
- Own and define Breeze’s brand strategy, positioning, and narrative across all channels
- Build brand and marketing foundations from the ground up, including messaging frameworks, processes, and metrics
- Lead product marketing efforts, including positioning, launches, and validating product-market fit
- Develop and scale social, content, and community channels to grow awareness, engagement, and trust
- Partner closely with Product, Sales, and Operations to align marketing with company strategy and growth goals
- Drive go-to-market strategy for new products, features, and market expansions
- Establish clear KPIs and reporting to measure brand health, pipeline impact, and marketing performance
- Act as a strategic advisor to the CEO on brand, market perception, and growth opportunities
- Build, hire, and scale a high-performing brand and marketing team over time
- Manage agencies, freelancers, and external partners to support execution as the company scales
- Support employer branding and thought leadership initiatives as the company grows (nice to have)
What We’re Looking For
- 10+ years of experience in brand, marketing, or product marketing roles, ideally in tech or fintech
- Proven experience building and scaling brands at high-growth or fast-scaling companies
- Deep experience with product marketing, positioning, and achieving product-market fit
- Strong understanding of social platforms, community-building, and modern digital marketing channels
- Experience being the most senior marketing leader at a company, or a direct report to a CMO at larger scale
- Experience building or scaling a marketing team in a startup or scale-up environment
- Strong strategic thinking paired with a hands-on, execution-focused mindset
- Excellent storytelling, communication, and cross-functional collaboration skills