Director of Marketing and Branding

About the role

Join Hope & Help and Help Shape the Future of Our Brand
Hope & Help is seeking an innovative, strategic, and creative Director of Marketing and Branding to lead our marketing, communications, public relations, and digital engagement efforts.

What You'll Do

• Develop and execute Hope & Help's annual marketing strategy.
• Serve as the organization's brand steward, ensuring consistency across all marketing and communications.
• Lead digital marketing initiatives, including website strategy, SEO, email marketing, digital advertising, marketing automation, and oversight of social media strategy.
• Oversee webste management, user experience, analytics, and digital performance reporting.
• Direct creative services, including graphic design, photography, videography, publications, newsletters, presentations, and branded collateral.
• Support public relations initiatives through media outreach, press releases, organizational messaging, reputation management, and communication planning in collaboration with Executive Leadership.
• Build relationships with media outlets and identify opportunities to increase earned media coverage.
• Research emerging marketing trends, technologies, and audience insights while presenting innovative ideas to Executive Leadership.
• Supervise and mentor the Marketing Department while managing budgets, vendors, and marketing operations.
• Develop integrated marketing campaigns supporting organizational initiatives, awareness campaigns, fundraising objectives, and signature events including: Headdress Gala, Come Out With Pride Walk for Change, Walk for Change, World AIDS Day, Community awareness campaigns.
• Partner with organizational leadership to strengthen Hope & Help's visibility, community engagement, and brand recognition.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (Master's preferred).
• Seven or more years of progressive marketing, branding, communications, or public relations experience.
• Experience leading marketing strategy and creative teams.
• Demonstrated success with digital marketing, website management, analytics, and social media strategy.
• Strong experience in public relations and media communications.
• Excellent written and verbal communication skills.
• Experience managing multiple projects in a fast-paced environment.

Why Hope & Help?

You'll have the opportunity to shape the organization's voice, develop innovative campaigns, lead creative initiatives, and collaborate with executive leadership to make a meaningful impact throughout Central Florida.

Benefits

• Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• 403(b) Retirement Plan
• Paid Time Off and Paid Holidays
• Employee Assistance Program
• Professional Development Opportunities

About Hope & Help

Hope & Help is a nationally recognized nonprofit healthcare organization providing HIV prevention, treatment, sexual health services, pharmacy services, and community health programs throughout Central Florida. For more than 38 years, we've been committed to providing compassionate, inclusive care while improving the health and well-being of the communities we serve.

Equal Opportunity Employer

Hope & Help is an Equal Opportunity Employer.