Director, Growth Marketing
About the role
The Director of Growth Marketing at Fusable is responsible for building and scaling the company's demand generation engine to drive qualified pipeline, revenue growth, and customer acquisition across various brands in the trucking, agriculture, and construction industries.
Responsibilities
Develop annual and quarterly growth marketing plans aligned to company revenue objectives.
Identify market opportunities and growth levers across customer segments and brands.
Recommend investment allocation across channels, campaigns, and programs.
Establish campaign priorities that align with business goals.
Own marketing-sourced and marketing-influenced pipeline targets.
Drive integrated multi-channel campaigns across the buyer journey.
Optimize acquisition, engagement, conversion, and acceleration programs.
Develop scalable demand generation process.
Monitor conversion performance across lifecycle stages.
Identify bottlenecks impacting pipeline velocity.
Partner with SDR and Sales Leadership to improve handoff effectiveness.
Implement strategies to improve marketing efficiency and conversion.
Lead and develop the Growth Marketing team.
Foster collaboration across marketing disciplines.
Create a culture of experimentation and continuous improvement.
Partner with Product Marketing on campaign strategy and messaging execution.
Collaborate with Creative on campaign assets and brand consistency.
Work with Marketing Operations to improve attribution, automation, and reporting.
Align with SDR leadership on pipeline generation and conversion goals.
Requirements
7+ years of B2B marketing experience with a focus on demand generation, growth marketing, or revenue marketing.
3+ years of leadership experience managing marketing teams.
Proven track record of driving pipeline growth and measurable business outcomes.
Experience managing integrated multi-channel marketing campaigns.
Experience partnering closely with Sales and SDR organizations.
Experience using marketing automation and CRM platforms.
Qualifications
Master's degree in Marketing, Business Administration, or related field.
Strong understanding of digital marketing principles and best practices.
Excellent communication and interpersonal skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Passion for data analysis and using insights to inform marketing strategies.
Experience working in a fast-paced, dynamic environment.
Skills
Strategic thinking and problem-solving skills.
Strong analytical and quantitative skills.
Effective project management and organizational skills.
Excellent written and verbal communication skills.
Ability to lead and mentor a team.
Experience with marketing automation tools.
Benefits
Competitive salaries.
Comprehensive health, dental, and vision coverage.
Disability and life insurance.
401(k) plan with Company match.
Supplemental group benefits.
Generously paid maternity and parental bonding leave options.
Flexible work schedules.
Generous Paid Time Off.
13 Paid Company holiday observances.
Remote work opportunities.
A casual dress work environment.
Physical fitness reimbursement.
Discounts on various events, travel, and dining.
Pay
Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
Schedule
Flexibility is key at Fusable, with remote work opportunities available.