Director of Go-to-Market Operations

Job Summary

We are seeking a Director of Go-To-Market Operations (GTM Ops) to own the systems, data, processes, and enablement that power Potomac's revenue engine.

Key Responsibilities

• Lead Revenue Operations Strategy
• Own the Revenue Operating System (HubSpot & Tech Stack)
• Drive Data Strategy, Data Lake Actionability & Reporting
• Own Marketing-to-Sales Workflow Management
• Operationalize Product & Campaign Launches
• Own Sales Enablement & Training Infrastructure
• Be the Glue Between Sales & Marketing
• Continuously Improve the System

Requirements

• 10+ years of experience in Revenue Operations, Go-To-Market Operations, Sales Operations, Marketing Operations, or a closely related field.
• Deep HubSpot expertise, including administration, architecture, workflow automation, reporting, and governance.
• Demonstrated experience building and leading RevOps functions in high-growth organizations.
• Proven experience managing CRM data strategy, reporting infrastructure, and revenue analytics.
• Experience creating and optimizing marketing-to-sales workflow management processes.
• Experience working with enterprise data environments, business intelligence platforms, or data lake ecosystems.
• Strong executive communication skills with the ability to influence cross-functional stakeholders.
• Exceptional analytical, problem-solving, and project management capabilities.
• Experience in asset management, financial services, or advisor-focused distribution models
• Experience integrating CRM systems with marketing automation, event platforms, or data systems
• Familiarity with FINTRX or similar advisor data platforms
• Experience building training programs or onboarding systems for sales teams.

Qualifications

• Systems thinker who can see how people, process, and technology connect
• Detail-oriented with a bias toward accuracy, structure, and accountability
• Able to operate independently while driving cross-functional alignment
• Comfortable holding teams accountable to process without creating friction
• Highly organized with the ability to manage multiple moving initiatives simultaneously.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off

Pay Range

The pay range for this role is: 120,000 - 140,000 USD per year (US)

Schedule

Flexible schedule to accommodate the needs of the position and the organization.