Director, Go-To-Market Strategy

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them.

About the role

Aprio’s Go-to-Market (GTM) organization sets and drives execution of the firm’s growth strategy across its Industries and Practices. This is a newly created, critical leadership role: reporting to the GTM Leader, the Director of Go-to-Market Strategy will own the connective tissue between firm-wide growth strategy and day-to-day execution — turning priorities into detailed, data-driven plans and holding the organization accountable for delivering them. This is a high-profile role that will work with Industry Leaders, Practice Leaders, and Industry Growth Leaders to ensure strategy is translated into actionable plans to achieve results across a matrixed organization.

Responsibilities

• Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
• Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
• Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
• Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
• Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization

Qualifications

• 8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
• Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
• Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
• Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
• Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
• Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
• Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
• Bachelor’s degree required

Skills

• Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
• MBA or other advanced degree (preferred)

Pay

$197,000 - $302,000 a year

Benefits

• Medical, Dental, and Vision Insurance on the first day of employment
• Flexible Spending Account and Dependent Care Account
• 401k with Profit Sharing
• 9+ holidays and discretionary time off structure
• Parental Leave – coverage for both primary and secondary caregivers
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Discretionary incentive compensation based on firm, group and individual performance
• Incentive compensation related to origination of new client sales
• Top rated wellness program
• Flexible working environment including remote and hybrid options

Why Work For Aprio

• Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
• A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.