Director of Franchise Recruitment Media

About the role

This role is responsible for leading the HOTWORX Media Studio, an in-house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high-quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long-term cost of franchisee acquisition.

Responsibilities

• Founder Brand Development Partner Directly With The Founder & CEO To Develop And Execute a Comprehensive Personal Branding Strategy That Establishes Him As One Of The Leading Thought Leaders In Franchising, Entrepreneurship, Innovation, And The Future Of Fitness.
• Produce and publish regular video content across Facebook, Instagram, LinkedIn, X, and emerging social platforms.
• Develop educational posts, leadership articles, short-form videos, and long-form content.
• Cook up photography, filming schedules, interviews, and speaking opportunities.
• Repackage long-form content into multiple social media assets each week.
• Manage the CEO's content calendar and publishing schedule.
• Develop and manage the franchise recruitment social media strategy.
• Oversee content published through: Facebook, Instagram, LinkedIn, X, YouTube, TikTok (when appropriate).
• Ensure consistent branding and messaging across all channels.
• Coordinate and produce grand opening media for new HOTWORX studios.
• Manage all aspects of the monthly HOTWORX CEO Podcast.
• Produce a continuous stream of educational media focused on franchise ownership.
• Leverage artificial intelligence to accelerate content creation while maintaining brand quality.
• Develop: Educational videos, animated explainers, AI-assisted graphics, interactive presentations, digital brochures, infographics, recruiting assets, orientation day and other collateral support materials.
• Coordinate recurring franchise recruitment quarterly PE-Lender/Multi-Unit Empire Builder Summits and Webinars.
• Operate the HOTWORX Media Studio as an internal creative agency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field (or equivalent professional experience).
• Five or more years of experience in digital marketing, brand storytelling, media production, or content strategy.
• Expertise in video production, editing, photography, and social media management.
• Strong writing and interviewing skills.
• Experience managing podcasts, webinars, and multi-platform content campaigns.
• Working knowledge of AI-powered creative tools and workflow automation.
• Highly organized with the ability to manage multiple projects simultaneously.
• Willingness to travel for franchisee interviews, conventions, grand openings, and corporate events.