Senior Director, Franchise Media

Responsibilities

• Advance EA's media approach, delivering scalable and profitable Net Bookings growth
• Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
• Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
• Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
• Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
• Champion performance culture, building in experimentation and agility into media's investment approach
• Change agent for advertising partner roadmaps to better meet business demands

Requirements

• 15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
• 10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations
• Experience managing large-scale AAA game media budgets
• In-depth understanding of Media Measurements and Media Ecosystems
• Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
• Bachelor's/BS Degree in marketing/finance or equivalent quantitative field

About the role

This is a unique opportunity to lead a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Pay, Benefits & Schedule

Pay ranges listed above are for applicants in the specified locations at the time of posting. EA offers competitive compensation and benefits packages, including paid time off, medical/dental/vision insurance, life insurance, disability insurance, retirement savings, and more. Specific benefits may vary based on location and role.