Senior Director, Franchise Media
Locations
- Redwood City, California, United States of America
- Los Angeles - Del Rey, California, United States of America
- Kirkland, Washington, United States of America
- Vancouver, British Columbia, Canada
Role Detail
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We are looking for a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing.
Responsibilities
- Advance EA's media approach, delivering scalable and profitable Net Bookings growth
- Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
- Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
- Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
- Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
- Champion performance culture, building in experimentation and agility into media's investment approach
- Change agent for advertising partner roadmaps to better meet business demands
Requirements
- 15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
- 10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations
- Experience managing large-scale AAA game media budgets
- In-depth understanding of Media Measurements and Media Ecosystems
- Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
- BA/BS Degree in marketing/finance or equivalent quantitative field
Compensation and Benefits
PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria)
$190,500 - $267,300 CAD
* California (depending on location e.g. Los Angeles vs. San Francisco)
$215,900 - $327,900 USD
* Washington (depending on location e.g. Seattle vs. Spokane)
$203,600 - $276,300 USD
Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We are proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.