Director of Franchise Operations

What We’re Looking For

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

About the Role

The Director of Franchise Operations at GNC is a key leadership role responsible for the growth, development, and operational excellence of franchise partners within their respective markets. This role involves close collaboration with franchisees to maximize their success and profitability, ensure adherence to GNC's operating system and standards, and maintain a consistent, high-quality customer experience across the franchise network.

Responsibilities

• Franchisee Relationship Management: Serve as the primary point of contact and manage day-to-day relationships with multiple franchise partners. Facilitate communication and collaboration between franchisees and various GNC support departments (e.g., Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
• Operational Excellence and Performance: Provide general business and operational guidance to franchisees, leading through influence to drive GNC Corporate goals and KPIs. Coach franchisees to maximize their return on investment and operational performance. Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
• New Store Support and Development: Facilitate and assist with quality start-up and opening assistance for new stores, including training of new Franchise Operators. Manage transfers, remodels, relocations, and conversions for franchise locations.
• Market Analysis and Expansion: Actively monitor the geographical market for potential, well-capitalized franchisees interested in ownership.
• Revenue Generation: Responsible for achieving Retail and Wholesale revenue targets set by GNC.
• Team Leadership and Development: Provide leadership and guidance to franchise partners.

Requirements

• Bachelor's Degree in Business or related field, or an equivalent combination of education and experience in franchise operations or multi-unit management to successfully perform the key accountabilities of the job.
• Strong business acumen and understanding of unit economics and profitability.
• Excellent relationship-building and communication skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team development skills.
• Strategic thinking and problem-solving abilities.
• Proficiency in basic computer programs.
• Strong organizational and time management skills.
• Able to manage multiple projects and priorities effectively.
• Able to work well autonomously and within a cross-functional team in a fast-paced environment.
• Self-motivated with critical attention to detail, deadlines, and reporting.

Qualifications

• Ability to travel as required – at times travel can be significant - to support franchise locations.
• Current driver’s license.

Physical Aspects/Work Environment

• Regularly required to stand, walk, sit, use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl;
• Talk or hear;
• Frequently lift and/or move up to 40 pounds;
• Occasionally lift and/or move up to 75 pounds;
• Ability to operate a vehicle;
• Frequent travel throughout assigned market;
• Ability to travel up to 75%.

Benefits

• Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.