Director of Franchise Sales

About the role

The Director of Franchise Sales is responsible for driving franchise growth by managing the full sales lifecycle—from initial inquiry through Discovery Day, validation, FDD review, and closing. This role requires a strategic thinker who can build trust, identify qualified candidates, and convert serious prospects into successful franchise partners.

Responsibilities

• Lead and manage the full franchise development sales process
• Conduct initial candidate qualification calls and ongoing consultative follow-ups
• Guide prospects through Discovery Day and the franchise evaluation process
• Present and review the Franchise Disclosure Document (FDD) in compliance with regulations
• Drive candidates toward confident, informed ownership decisions
• Maintain detailed pipeline tracking and reporting in CRM
• Meet and exceed monthly and annual franchise sales targets
• Contribute to franchise growth strategy and territory expansion planning
• Ensure brand alignment by recruiting culture-fit, success-oriented franchisees

Requirements

• 5+ years of franchise development or high-ticket consultative sales experience would be a plus
• Proven track record of closing franchise or business opportunity sales
• Exceptional communication and relationship-building skills
• Highly organized with strong CRM discipline
• Self-motivated, competitive, and performance-driven
• Ability to thrive in a metrics-based environment
• Looking for in office work but remote work will be considered
• Senior care or home services industry experience is a plus