Director of Email

Key Responsibilities

• Grow and enrich customer database to maximize deliverability, engagement and conversion.
• Design, implement and refine, end-to-end customer journeys across the lifecycle, including lead nurture, purchase, post purchase, and re-engagement.
• Build and optimize automated trigger-based campaigns (behavioral, transactional, and event-driven across a variety of business lines).
• Develop and maintain a comprehensive email marketing roadmap aligned with business goals.
• Establish and maintain visual reporting on email/campaign health aligned to broader marketing goals/targets for the email channel.
• Own the email deployment calendar across multiple locations and business units.
• Coordinate campaign planning, segmentation, and scheduling to ensure timely and accurate execution.
• Partner with corporate team, regional leaders, and store operators to align messaging and promotions.
• Deep understanding of Sales CRM process to ensure messaging is harmonized across platforms.
• Lead A/B and multivariate testing strategies to improve engagement, lead conversion, and revenue.
• Establish testing frameworks and continuously iterate based on performance insights.
• Analyze campaign results and provide actionable recommendations.
• Leverage BI tools and reporting frameworks to track KPIs and measure campaign effectiveness.
• Work with customer data platforms and data pipelines (e.g., Databricks, RudderStack) to ensure data accuracy and usability.
• Define and manage tagging strategies to support segmentation, personalization, and reporting.
• Maintain deep expertise in ESP platforms, particularly Braze.
• Partner with IT and data engineering teams to support integrations, data flows, and system enhancements.
• Manage relationships with external agencies and vendors to support campaign execution and innovation.
• Collaborate with internal marketing teams to align email with broader digital and brand strategies.
• Establish and monitor key performance indicators (KPIs) for email marketing success.
• Ensure compliance with email regulations and best practices (CAN-SPAM, GDPR where applicable).
• Continuously improve processes, workflows, and operational efficiency.

Qualifications

• 7+ years of hands-on experience in email marketing, lifecycle marketing, or CRM marketing.
• Proven experience managing complex, multi-segment email programs at scale.
• Deep expertise with Braze or similar enterprise ESP platforms.
• Strong technical background in data systems, including experience with tools such as Databricks, RudderStack, or similar CDPs/data warehouses.
• Advanced knowledge of tagging, segmentation, and personalization strategies.
• Demonstrated experience with A/B testing, experimentation frameworks, and performance optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience working with BI/reporting tools (e.g., Tableau, Power BI, etc.).
• Able to collaborate effectively with technical (IT/data) and non-technical stakeholders.
• Experience managing or working closely with external agencies.