Associate Director of Email & SMS Marketing

Responsibilities

• Email & SMS Strategy Leadership
• Own the strategic vision and direction of Email and SMS marketing programs across the agency's client portfolio
• Develop and oversee sophisticated lifecycle marketing strategies that drive customer acquisition, engagement, retention, loyalty, and revenue growth
• Design and optimize full-funnel customer journey frameworks, ensuring seamless communication across every stage of the customer lifecycle
• Lead audience segmentation, personalization, automation, and behavioral targeting initiatives to maximize customer value and campaign performance
• Identify opportunities to expand channel effectiveness through advanced automation, predictive targeting, dynamic content, and emerging platform capabilities
• Establish channel-specific KPIs, measurement frameworks, and reporting standards that align with client business objectives and revenue goals
• Partner with clients and internal stakeholders to translate business priorities into scalable lifecycle marketing strategies and execution roadmaps
• Drive testing and optimization programs across messaging, creative, cadence, offers, segmentation, and customer journeys to continuously improve performance
• Evaluate new technologies, platform enhancements, and industry trends to ensure clients remain at the forefront of Email and SMS marketing innovation
• Serve as the agency's subject matter expert for Email and SMS marketing strategy, providing thought leadership, best practices, and strategic guidance across teams and client engagements
• Collaborate with channel leaders across Paid Media, Creative, CRO, Analytics, and Account Management to create integrated marketing strategies that improve overall campaign performance
• Develop scalable frameworks, processes, and playbooks that improve consistency, efficiency, and performance across the agency's Email and SMS service offerings
• Performance & Optimization
• Monitor campaign, automation, and lifecycle performance across client portfolios
• Analyze customer behavior, segmentation, engagement, and conversion trends
• Develop testing roadmaps focused on subject lines, creative, offers, messaging, and customer journeys
• Identify opportunities to improve deliverability, engagement, retention, and revenue performance
• Leverage data to inform strategic recommendations and drive continuous improvement
• Operational Excellence
• Oversee campaign workflows, project timelines, and resource allocation
• Ensure campaigns and automations are delivered on schedule and aligned with client goals
• Maintain documentation, processes, reporting frameworks, and strategic playbooks
• Identify opportunities to improve operational efficiency and scalability
• Collaborate cross-functionally with paid media, creative, web, analytics, and account management teams

Requirements

• 7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field
• 3+ years of experience leading teams or managing direct reports
• Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
• Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies
• Experience developing and executing email and SMS campaigns that drive measurable business outcomes
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Experience managing client relationships in an agency, consulting, or client-facing environment
• Excellent written, verbal, and presentation communication skills
• Strong organizational, project management, and prioritization abilities
• Highly collaborative with a commitment to quality, accountability, and continuous improvement