Director of Email & SMS Marketing

About the role

Wolfe is a Pittsburgh-based FinTech company building the next generation of gifting and financial products, actively embedding AI across our product, internal processes, and daily team operations. We seek a hands-on leader who is equally strong in marketing execution and technical configuration. As Director of Email & SMS Marketing, you will create and run marketing, lifecycle, and transactional campaigns for both our consumer (B2C) brands and corporate/B2B gifting audience, while owning the technical architecture and health of the platforms behind them. AI-driven efficiency is a core expectation, not a nice-to-have. This is a 5-day onsite role in Pittsburgh, PA (Greentree). The title at hire will be either Director of Email & SMS Marketing or Senior Marketing Manager, Email & SMS, depending on your experience.

Responsibilities

• Own the email calendar and program end-to-end for both B2C and B2B audiences, making day-to-day execution calls with autonomy and tailoring cadence, content, and metrics to each.
• Build responsive, on-brand email templates in the Email Service Provider (ESP) and QA them across major clients and devices before every send.
• Design and operate segmentation, triggered journeys, and lifecycle automations (onboarding, nurture, loyalty, retention, win-back) in HubSpot and Mailchimp.
• Own the email database and integrations: build clean, compliant audiences (GDPR, CAN-SPAM, CASL); monitor deliverability and inbox placement; partner with DevOps on SPF, DKIM, and DMARC; and report on revenue impact across brands.
• Own the correct technical configuration of email and SMS platforms (HubSpot, Mailchimp, SMS provider)—integrations, automations, and data flow—and serve as the source of truth for system setup.
• Run the A/B testing program end-to-end: define tests, code variants, record results, and apply winning strategies to lift open, click, and conversion rates.
• Use AI tools to accelerate production and analysis (copy variants, segmentation, QA, reporting) and independently bring new AI-driven efficiencies into the email program.

Impact Statement

Success metrics for the first 90 to 120 days:

• Ship email-only serialized promo codes and per-journey codes into production, live and tested on at least two brands, with the third scheduled.
• Integrate with the reporting platform (Triple Whale) so email attribution is live and feeding revenue reporting, with at least one brand reporting.
• Establish documented deliverability and engagement baselines and show measurable movement toward 95% inbox placement, a 22% open rate, a 2% Consumer and 3% Business click-through rate, holding spam complaints and unsubscribes under 0.3%.
• Deliver at least one measurable AI-driven improvement to the program, such as an AI-assisted subject-line or send-time test that lifts open or click rates against the documented baseline.

Qualifications

• 7+ years in email and/or SMS marketing, with a track record of running both B2C and B2B campaigns and owning the technical platforms behind them.
• Hands-on ability to build and QA responsive email in a modern ESP, ensuring correct rendering across inbox clients including Outlook and dark mode.
• Deep, hands-on proficiency with HubSpot and Mailchimp or comparable ESP and marketing automation platforms (automations, dynamic content, APIs), plus working knowledge of email deliverability fundamentals (SPF, DKIM, DMARC, list hygiene).
• Proven technical fluency: ability to code and debug in HTML/CSS, work directly with APIs and webhooks, and use SQL for segmentation and audience architecture.
• Demonstrated use of AI tools in marketing execution (AI-assisted copywriting, content generation, segmentation, or testing), with a bias toward finding and applying new efficiencies.

Benefits

• Restricted Stock Units (RSUs)
• Profit Share
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
• Short-Term Disability Insurance (Wolfe pays 100% of premium)
• Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k)
• Employee recognition program
• Charitable Donation to a charity of your choice yearly
• Employee Referral Bonus
• Tuition Reimbursement
• Internal Training and Information sessions
• Family Picnic, Holiday Party, and other outings
• Internal Culture Club