Assistant Director, Email Marketing Strategist

Responsibilities

• Shape and execute email marketing strategies that align with organizational goals.
• Apply best practices and data-driven insights to deliver a unified, meaningful approach.
• Define outcomes and Key Performance Indicators (KPIs); use results to recommend optimizations and shape future strategy.
• Translate complex requirements into clear briefs and executable plans for cross-functional teams.
• Promote customer-first experiences by applying customer insights to messaging strategy and lifecycle design.
• Maintain strong partnerships with business partners and influence conversations with professionalism and diplomacy.
• Conduct regular check-ins with business partners to review performance and ensure alignment on campaigns.
• Establish KPIs and reporting frameworks; analyze trends, identify insights, and recommend optimizations to stakeholders.
• Create and refine segmentation and targeting strategies using behavioral and demographic data to maximize engagement and conversion.
• Drive personalization and relevance through dynamic content and audience-led messaging approaches.
• Serve as the primary point of contact for at least one vendor, supporting the email channel with segmentation, scoring, or deliverability.
• Monitor platform performance and provide guidance and support to internal teams regarding capabilities, best practices, and troubleshooting.
• Collaborate with Martech team and vendors to stay informed about new features, updates, and opportunities for innovation.

Requirements

• Deep expertise in email best practices, audience segmentation, deliverability, and performance measurement.
• Proven experience leading strategy in email marketing with 5+ years of experience.
• Experience with email deliverability and data segmentation and reporting.
• Understanding of compliance-driven marketing environments in insurance, financial services, or similarly regulated industries preferred.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Expertise in advanced segmentation and targeting.
• Comfortable navigating email deliverability, including list hygiene and reputation awareness.
• Knowledge of HTML/CSS/ampscript; knowledge of SQL preferred.