Email Marketing Strategist

About the role

Go Fish Digital is looking for a bright, motivated Email Marketing Strategist to join our team and support email marketing efforts for our clients. This is a great opportunity for someone who is early in their career, hungry to learn, and excited to grow in email marketing, lifecycle strategy, and campaign design.

Key Responsibilities

• Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients.
• Design and build visually compelling emails that are optimized for both mobile and desktop.
• Write clear, engaging email copy that aligns with each client’s brand voice and campaign goals.
• Assist with audience segmentation, automation workflows, personalization, and A/B testing.
• Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact.
• Help prepare performance reports and identify opportunities for improvement.
• Communicate campaign strategy, creative direction, and performance insights to internal teams and clients.
• Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.

Skills & Experience

• 0–2 years of experience in email marketing, digital marketing, lifecycle marketing, or a related field.
• Strong interest in email strategy, customer journeys, and performance-driven marketing.
• Strong design instincts and the ability to create polished, on-brand emails.
• Experience with or interest in email marketing platforms such as Klaviyo or HubSpot. Hands-on experience is a huge plus.
• Ability to think strategically about how email can support broader business goals.
• Strong writing skills, with the ability to create concise, compelling email content.
• Familiarity with design tools such as Canva, Figma, Adobe Creative Suite, or similar platforms.
• Comfort working with data and drawing insights from campaign performance.
• Strong attention to detail, organization, and follow-through.
• Excellent communication skills and a willingness to collaborate with both internal teams and clients.

Preferred Qualifications

• Internship, freelance, coursework, or project experience related to email marketing, digital marketing, design, or copywriting.
• Experience designing emails or marketing assets for brands, businesses, or personal projects, especially in Canva.
• Basic understanding of automation workflows, segmentation, personalization, and A/B testing.
• Knowledge of customer retention, conversion rate optimization, or broader digital marketing strategies.
• Klaviyo, Hubspot, or other ESP experience and/or certifications are a plus.
• Familiarity with email deliverability best practices, including spam filters, domain authentication, and list hygiene.

Email Marketing & SMS

Remote (United States)