Digital Marketing Email Strategist

This position is not eligible for employer sponsorship. To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools.

About the role

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end-to-end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels. You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.

Responsibilities

• Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention
• Own the email calendar, from promotional sends to automated lifecycle journeys
• Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team
• Lead campaign setup, segmentation, automation, and optimization within Airship
• Manage audience targeting, triggers, and personalization logic
• Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution
• Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
• Turn customer data and campaign results into actionable insights and recommendations that optimize performance
• Continuously test and optimize using A/B and multivariate experimentation through Airship
• Partner with design to create on-brand creative assets
• Build and maintain reusable email templates and design systems in Airship
• Analyze campaign performance using GA4, PowerBI, and Airship reporting
• Track open rate, CTR, CVR, deliverability, and revenue impact
• Turn performance data into concrete recommendations
• Coordinate with app and SMS teams for consistent, well-timed messaging
• Work with business units to align email with customer needs across multiple U-Haul business lines
• Partner with business units to lead business reviews that demonstrate clear financial impact and strategic return

Requirements

• 3 to 6+ years of experience in email marketing, lifecycle marketing, or designing CRM multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web)
• Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy
• Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)
• Strong HTML and CSS skills for email template builds
• Proven ability to build and optimize customer journey flows
• Experience with A/B testing and experimentation frameworks
• Strong analytical skills (GA4, reporting tools, performance tracking)
• Experience with PowerBI for reporting
• Excellent cross-functional communication skills

Nice to Have

• Familiarity with app messaging (push notifications, in-app messages)
• Familiarity with SMS/text strategy
• Experience with multi-channel orchestration across email, app, and SMS
• Background in eCommerce, marketplaces, or high-volume consumer platforms
• Proficiency in SQL
• Experience with Databricks or another data warehouse
• Experience with PowerBI or Looker Studio
• Experience with LiveClicker or a similar email personalization tool

Benefits

• Medical insurance
• Prescription drug plans
• Dental & Vision plan with hearing care discounts
• Onsite medical clinic for team members and eligible family members
• New indoor fitness gym (Midtown Phoenix campus)
• Get Fit Gym Reimbursement Program
• Registered Dietitian Program
• WeightWatchers®
• CVS Virtual Care
• U-Haul Kids Program
• 24-Hour Nurse Line
• Wellness Program (Healthier You initiatives & challenges)
• Mindset App Reimbursement
• Pet Insurance & Wellness plans
• Career stability
• Opportunities for advancement
• Valuable on-the-job training
• Tuition Reimbursement Program
• Free online courses for personal and professional development at U-Haul University®
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Company-paid life insurance
• Voluntary life insurance options
• Short-Term and Long-Term Disability
• Critical Illness, Accident & Hospital Indemnity plans
• Business & business travel insurance
• MetLaw Legal Program
• MetLife Auto & Home Insurance
• LifeLock Identity Theft Protection
• Dave Ramsey’s SmartDollar® Financial Wellness Program
• U-Haul Federal Credit Union
• Paid holidays, vacation, and sick time
• You Matter Employee Assistance Program (EAP)
• Discounts on cell phone plans, hotels, computers, vehicles & more
• Community involvement & volunteer opportunities
• U-Haul Mothers Program (Paid maternity leave)