E-Commerce Email Marketing Strategist

This is a mid-level, client-facing position on the Inbound Team reporting to the Associate Director of Lifecycle Marketing (e-Commerce).

About the role

This role will be responsible for working directly in-platform (Klaviyo), as well as owning conversations about performance and technical setup (automated workflows, database, audiences, etc.). You will work closely with Client Services, Web, Paid Search, and Paid Social teams. We are looking for a confident communicator with strong time-management skills who thrives in a fast-paced integrated agency environment. If you have a product-owner mentality around Klaviyo, this role offers a unique opportunity to help define how we service clients and serve as a thought leader on the Email and Automation Team.

Responsibilities

• Execute clients’ lifecycle marketing plans proactively to meet schedules, performance, and budget goals.
• Lead monthly performance reviews to highlight wins, areas of improvement, and recommendations for future programs.
• Manage multiple projects and tight deadlines with strong organizational and detail-oriented skills.
• Identify potential issues or challenges to campaign or project completion and recommend solutions.
• Manage all elements of email marketing initiatives—strategies, programs, and calendars.
• Create and implement email marketing calendars integrated with other marketing initiatives.
• Own client relationships and ensure campaign vision and execution from the team.
• Ensure timely and successful deployment of all targeted email campaigns.
• Multitask, prioritize, and coordinate activities to meet multiple agile deadlines.
• Partner and collaborate cross-functionally with internal teams.
• Own email marketing thought leadership.

Requirements

• 4+ years of email marketing experience (agency experience strongly preferred).
• 2+ years of Klaviyo experience.
• Experience leading and executing strategy for an e-commerce brand.
• Strong familiarity with email marketing service providers and marketing automation technologies (e.g., Marketo, MailChimp, Active Campaign, HubSpot, Braze).
• Proven track record with cross-functional collaboration and achieving high customer satisfaction.
• Experience with client engagements around marketing automation technology, email marketing, and/or lead generation.
• Familiarity with the digital advertising landscape and related technologies.
• Comfort with business analytics and producing data-driven insights and reports.
• Interest in or experience being a mentor.
• Outstanding interpersonal skills; excellent verbal/written communication skills, both internally and with clients.
• Initiative and ability to work in a team environment.
• Tactical experience building and managing marketing campaigns utilizing lead generation and lead nurturing strategies.
• SMS experience in platforms like Sakari and Attentive.

Benefits

• Remote Workplace: Option to work at the Boston office or remotely in AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, or VA.
• Paid Time Off: Generous paid vacation benefits increasing each year, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match: 4% Safe Harbor employer match after one year of employment, plus financial literacy services.
• Life Insurance Benefit: No-cost coverage for peace of mind.
• Short Term Disability Benefit: Coverage for illness or injury keeping you out of work.
• Healthcare: Competitive plans with 80% employer coverage for medical and dental premiums, 100% for vision, and FSA participation option.
• Commuter Benefits: Pre-tax funds for commuting expenses, saving up to 40% per year.
• Continuing Education: Access to monthly team-led webinars, exclusive cohort-based learning, digital course platforms, and funding for national conferences.

Pay

Salary range: $80,000–$95,000. Compensation is determined based on experience, demonstrated skills, and current market conditions at the time of hire.