Director, Newsletter Strategy & Email Operations

Key Duties & Responsibilities

• Leads newsletter strategy for Condé Nast globally, working with brand teams to grow audience, community and revenue
• Leads newsletter strategies that will drive engagement, traffic, subs, retention and commerce, confidently guiding brand-specific strategies
• Lets the email transformation
• Lets the Email Ops
• Work with brands: with Global Editorial Directors, Heads of Editorial Content, Aud Dev to create the best brand-specific strategies. At times, this role will challenge assumptions and push new and innovative strategies
• Propose, test and guide internal talent to author / anchor newsletters, giving confident opinions and / or data-backed feedback on the voices that with best foster reader-writer relationships
• Partner with the lifecycle, subs & memberships, commerce, advertising teams to ensure value for audiences that will drive revenue
• Newsletter platforms & partnerships: Write the playbook for, and expand on, network strategy for off-platform newsletters and newsletter communities
• Elaborate on subscriber-only newsletter playbook
• Tight alignment with the lifecycle team on what communications our newsletter signups and subscribers get, and when.

Essential Skills & Requirements

• The ideal candidate will have vast experience of newsletters and the email ecosystem
• Builds trust with key stakeholders including Edit, Product, Revenue
• Thought leadership within Audience Strategy & Content Operations
• Entrepreneurial thinking
• Exceptional data storyteller with strong presentation skills
• Excellent communication and organizational skills
• Strong influencing skills and ability to turn recommendations into reality
• Bold in challenging assumptions, pivoting fast when necessary
• Deep understanding of email analytics
• Deep understanding of email operations
• In-depth experience of audience strategies, publisher trends and revenue lines
• Experience of managing international teams is a guide advantage
• Experience of living or working internationally is a plus
• A second language is not essential but an advantage (we publish in English, French, Spanish, German, Chinese and Japanese)