Director of Digital Marketing

Responsibilities

• Develop and execute strategies to optimize email, SMS, and push notifications, delivering personalized and impactful messages that engage fans and maximize conversions.
• Support customer database growth through digital lead capture initiatives across paid media, website experiences, events, and on-site activations, with a strong focus on CRM data quality and scalability.
• Develop and operationalize segmentation, audience, and communication frameworks to enable more personalized, relevant, and high-performing lifecycle and paid media messaging.
• Oversee the development and implementation of multi-channel campaigns, ensuring alignment across web and in-app experiences.
• Identify new opportunities for partnerships and traffic growth.

Performance Monitoring & Growth

• Monitor and analyze digital channel performance including open rates, click-through rates, traffic, conversions, and customer acquisition costs, to inform strategic adjustments.
• Develop and maintain performance reporting for campaign analysis and internal reviews.
• Analyze performance across paid media and lifecycle channels, including engagement, conversion, revenue, and database growth metrics, and translate findings into clear, prioritized recommendations.
• Prepare executive-level presentations, dashboards, and post-campaign readouts that connect channel performance to business outcomes such as ticket sales, revenue, and fan engagement.
• Explore emerging communication channels and technologies to expand digital engagement capabilities.

Digital Campaigns & Innovation

• Partner with internal stakeholders to develop integrated campaigns that drive ticket sales, fan engagement, and revenue growth.
• Lead A/B testing and other experimentation methods to refine digital messaging and optimize campaign performance.
• Drive innovative solutions for multi-channel communication, staying ahead of market trends and fan preferences.

SEM Strategy

• Partner closely with paid media teams and external agencies to align acquisition strategies with downstream lifecycle programs and database growth objectives.
• Utilize data-driven insights to optimize paid campaign performance.

Leadership & Team Management

• Lead and mentor a team, fostering a culture of accountability, innovation, and collaboration.
• Provide strategic direction and coaching to the team to meet organizational goals and deliver measurable results.
• Proactively identify opportunities to improve marketing technology, automation, processes, and workflows to drive efficiency, scalability, and incremental business growth.
• Oversee day-to-day operations and ensure the team works effectively across all digital engagement channels.

Qualifications

• Bachelor’s degree in Marketing, Digital Communications, or a related field; advanced degree preferred.
• 8+ years of experience in digital marketing, with a proven track record in optimizing multi-channel strategies, email marketing, and campaign performance.
• Minimum 3 years of experience leading and managing teams, with demonstrated ability to inspire, mentor, and deliver results through others.
• Proficiency in HubSpot is required, with hands-on experience in campaign management, automation, and analytics.
• Strong analytical mindset, with expertise in leveraging data to refine strategies and demonstrate measurable results.
• Exceptional collaboration and communication skills, with the ability to work cross-functionally with stakeholders across marketing, creative, and technical teams.

Featured Benefits

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays

Pay

Details about pay are not specified in the job posting.

Schedule

The role is a full-time, in-office position, requiring attendance five days a week at Hard Rock Stadium.