DIRECTOR OF DIGITAL

Responsibilities

• Lead comprehensive communications audits for new and existing clients.
• Evaluate brand voice, content architecture, digital presence, competitive positioning, and audience engagement.
• Translate audit findings into actionable content and design strategies for branding, web, and social workstreams.
• Define channel strategy, messaging hierarchies, and tone of voice guidelines across digital touchpoints.
• Develop strategic frameworks for organic and paid campaigns, including editorial calendars, content pillars, and paid media approaches.
• Serve as senior point of contact across key accounts, leading strategy presentations, kickoffs, and ongoing client calls.
• Build and maintain strong client relationships that support retention and account growth.
• Ensure all deliverables meet the strategic and quality standards expected by both the agency and its clients.
• Oversee integrated campaigns across brand, web, social (organic and paid), editorial, and email channels.
• Collaborate with Creative Director, designers, copywriters, and developers to ensure strategic cohesion from concept to publication.
• Monitor performance data and lead monthly reporting; translate analytics into revised strategy and recommendations.
• Identify and pitch new opportunities for campaign extensions, creative partnerships, and audience development.

Qualifications

• 7+ years of experience in digital strategy, brand communications, or integrated marketing; agency background required.
• Deep knowledge of the contemporary art world, cultural institutions, and mission-driven brands.
• Demonstrated experience conducting brand or communications audits and translating findings into multi-channel strategy.
• Strong command of organic and paid digital channels including social, web, email, and display.
• Exceptional written communication skills across strategic, editorial, and client-facing registers.
• Fluency in analytics platforms (Google Analytics, Meta Insights, Sprout) and paid media buying models (CPC, CPM, CPA).
• Experience with our stack: Google Workspace, Basecamp, Figma, Sanity, Notion, Webflow, Claude.

About Us

Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach. We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy— with measurable ROI. Our expertise spans digital strategy, communications, content creation, advertising, and audience development, supported by hands-on capabilities in brand identity, websites, social media, content production, artist collaborations, platform management, and paid media planning. We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways. Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan. Digital Counsel is an independent affiliate of Cultural Counsel, a leading communications consultancy specializing in art, architecture, design, and philanthropy. Founded to extend this legacy into the digital space, Digital Counsel leverages over a decade of experience leading communications for global brands—including A24, Prada Foundation, Red Bull Arts, and The Whitney Museum of American Art—to deliver data-driven marketing, storytelling, and audience engagement strategies that define how culture is communicated in the digital era. Working at Digital Counsel Digital Counsel is a New York–based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos — "Advertising by Artists" — reflects a commitment to creative excellence and cultural relevance in every project. Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners. We support professional growth and well-being through flexible schedules, a hybrid work model, and cultural benefits that encourage ongoing engagement with the arts. Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work.

Pay

$120,000

Schedule

Full-time