Director of Digital Media

Responsibilities

• Campaign Management
• Execute and manage daily paid media campaigns across Meta, Google Search, and additional digital channels.
• Ensure budgets are deployed as directed and pacing meets monthly lead targets set for OLD capacity and availability by market.
• Maintain strong campaign structures, audience segmentation, and bidding strategies to support high-quality traffic.
• Plan and execute ongoing A/B tests, including variations in creative, messaging, landing pages, and audiences to identify high-performing ads for scale across markets.
• Manage and delegate day-to-day execution tasks to the Paid Media VA, ensuring they are properly trained, equipped, and following best practices to support campaign setup, optimization, reporting, and other digital media operations across all paid channels.
• Cost Efficiency & Lead Quality
• Monitor and reduce cost per viable lead and cost per opportunity while sustaining or increasing overall lead volume.
• Adjust targeting, creative, bidding, and placements to maintain an appropriate balance between efficiency and growth.
• Creative Coordination
• Collaborate with the Video Lead and Senior Designer to organize, refine, and deploy AI-generated and standard ad creatives with Allied’s branding and maintain consistent quality.
• Maintain an organized library of assets to support efficient testing and deployment.
• Performance Reporting
• Monitor, analyze, and report on campaign metrics through weekly scorecard updates and monthly reporting that clearly outline trends, wins, challenges, and efficiency insights.
• Deliver actionable recommendations grounded in data and historical benchmarks.
• Market Awareness
• Stay informed on seasonality, weather, market differences, and other external factors that influence performance.
• Work with internal teams to anticipate changes in lead flow and respond with strategy adjustments as needed, including launching advertising on new digital platforms.